Assistant Manager, Lifecycle
Aplicar ahora Aplique más tarde Job ID 10129246 Ubicación Bangkok, Tailandia Business The Walt Disney Company (APAC) Fecha de publicación 28/08/2025Detalles del empleo:
This role is based in Thailand, responsible for Customer Relationship Management for Disney+ Hotstar in Southeast Asia & Thailand.
The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
This role is part of the Lifecycle team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.
- This role will play a critical part in the Lifecycle and Retention marketing team and utilise technical understanding to drive customer engagement within the Thailand and Southeast Asia market.
- Run high-impact campaigns to drive engagement, retention, and monetization across the customer lifecycle
- Execute engagement strategy across pre-subscription, onboarding and in-life customers
- Activate monetization and retention strategies to increase lifetime value
- Ensure customer journey across app and website are aligned with the brand proposition
- Collaborate with regional teams to ensure strategic alignment and knowledge sharing.
- Planning and development of marketing calendar for direct comms
- Launch targeted in-app and direct communication campaigns that boost engagement and retention
- Manage process to deliver localised campaigns
- Work with creative teams to define creative concepts and brief build of creative assets
- Manage testing agenda and measurement across life stages and cohorts
- Analyse and report on campaign performance, making data-driven recommendations at customer and campaign levels
- Support KPI forecasting for engagement and retention metrics
- Champion innovative engagement approaches to keep Disney+ ahead of market trends
Qualifications
- Experienced in CRM marketing preferably in an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry)
- Experience developing campaigns using CRM tools, e.g. Braze, Salesforce (or equivalent)
- Experienced working across digital channels including apps and website
- Ability for mapping and creation of customer journey and executing campaign with using CRM tools
- Hands on experience in developing campaigns from strategy through to execution and experimentation techniques
- Agency briefing and management
- Experience in campaign recreation and project management of the delivery
- Strong track record of delivering successful campaigns
- Experience delivering multiple campaigns across different channels
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Acerca de The Walt Disney Company (APAC):
Durante más de 70 años, The Walt Disney Company ha entretenido a los consumidores en la región de Asia-Pacífico y ha enriquecedo la vida de las personas. Hoy en día, los consumidores pueden descubrir nuevas experiencias de marca de muchas maneras y en muchos mercados como Australia, Nueva Zelanda, China continental, Japón, Corea o el sudeste asiático.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en The Walt Disney Thailand Company Limited , que forma parte de una empresa comercial que denominamos The Walt Disney Company (APAC).