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Editorial Optimization Manager

Aplicar ahora Aplique más tarde Job ID 10067654 Ubicación Bay Lake, Florida, Estados Unidos Business Disney Parks, Experiences and Products Fecha de publicación 20/11/2023

Detalles del empleo:

About the Role & Team

Disney Parks, Experiences and Products is home to the best storytellers and creators in the world. We embrace and contribute to a boundless future, where anything is possible, using technology and innovation to build the most memorable and magical experiences in the world. Creativity is at the heart of all we do, and our dedicated team of Cast Members, Crew Members, Imagineers, and employees deliver unparalleled levels of service, entertainment, and creativity, bringing a range of authentic and immersive stories to life across the globe.

As part of the global Communications and Public Affairs team, the Editorial Optimization Manager serves as the team’s SEO subject matter expert, leading efforts to optimize editorial content, drive organic growth, improve search rankings and market share, and enhance online visibility for strategic DPEP storytelling. This position also contributes to website publishing strategies, along with day-to-day editorial and copywriting review and optimization.

The ideal candidate has a passion for storytelling, analytics and writing, and is comfortable with daily editorial deadlines and a fast-paced collaborative environment.

What You Will Do

General:

  • Oversee, implement, and define standard processes for DPEP’s breaking news and long-term/evergreen content strategy, organic search strategy, competitive analysis, and brand strategy.
  • Collaborate with Public Affairs and Customer Engagement partners on Paid Search Campaigns for key business-driving initiatives.

Content:

  • Assist with the development of the Communications and Public Affairs editorial strategy, including content planning, daily article editing and optimization.
  • Collaborate with DPEP SEO champions on best practices to share with content teams, writers and account managers to assist and ensure their content aligns with long-term content strategy plans, including evergreen content opportunities.
  • Conduct detailed keyword research to identify valuable opportunities for organic growth.
  • Collaborate with content creators, writers, and account managers to edit stories and ensure SEO best practices are integrated into content development processes.
  • Lead on-page optimization efforts, including meta tag optimization, URL structure, and content improvements.
  • Stay updated with industry trends, search engine algorithms, and best practices to continuously refine and adapt search strategies.
  • Monitor competitor activities and identify areas for improvement in our approach to content optimization.
  • Train and mentor writers via monthly workshops, fostering a culture of continuous learning and improvement.
  • Drive referrals and transactions to the Disney Parks portfolio (e.g. ShopDisney) via editorial-based content

Technical:

  • Coordinate with analytics and content strategy teams to build reports to accurately track the progress of certain keywords, topics, SERP and blog performance.
  • Partner with internal and external teams to address website performance and search optimization (server log analysis, JS rendering, internal link audits, schema, redirect chains and more).
  • Provide regular performance reports and insights to key partners, showcasing the impact of optimization efforts on organic traffic and conversions.
  • Apply performance tools, including Adobe Analytics, Google Trends, and Google Analytics

Required Qualifications & Skills

  • 5+ years performing technical search engine optimization for a high-volume consumer website
  • Proven understanding of AP style guidelines
  • Data and statistical analysis experience and the ability to interpret results
  • Proficient in using analytics systems like Adobe Analytics to derive valuable insights and make data-driven decisions that drive business success
  • Proven excellence in using Microsoft Word, Excel, and PowerPoint to deliver polished documentation, data analysis, and impactful presentations
  • Able to work collaboratively within a group as well as independently with minimal direction, elf-starter, and work flexible hours including nights and weekends
  • Excellent oral/written communication and presentation skills
  • Strong organizational skills with attention to detail
  • Experience with editorial publishing, business storytelling, and applying reporting to communicate data-driven insights and content recommendations to partners and leadership

Preferred Qualifications

  • 3-5 years of copywriting experience
  • Proven strong creative writer and original thinker
  • Experience optimizing websites in multiple languages
  • Solid understanding of Angular JavaScript, HTML, CSS, Schema and Core Web Vitals
  • Certifications such as Google Analytics and Google Ads are a plus.
  • General understanding of the many global businesses represented within Disney Parks, Experiences and Products
  • Previous Disney experience

Education

  • Bachelor's Degree in Marketing, Business Analytics, Computer Science, or equivalent work and/or internship experience

#CORP_Media #twdcmedia #DisneyCommsCareers #LI-TD2



Acerca de Disney Parks, Experiences and Products:

El segmento Disney Parks, Experiences and Products incluye los icónicos negocios de viajes y turismo de Disney, que incluyen seis destinos con complejos vacacionales en Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de tiempo compartido y un galardonado negocio de aventuras familiares guiadas. Las operaciones globales de productos de consumo de Disney incluyen negocios de licencias líderes en el mundo en juguetes, indumentaria, artículos para el hogar, juegos y aplicaciones digitales; la editorial más grande para niños del mundo; los locales de Disney Store en todo el mundo y la plataforma de comercio electrónico shopDisney.

Acerca de The Walt Disney Company:

The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa diversificada líder en medios y entretenimiento familiar a nivel internacional con los siguientes segmentos comerciales: Disney Entertainment, ESPN, Disney Parks, y Experiences and Products. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su nombre preeminente en la industria del entretenimiento actual, Disney continúa orgullosamente su legado de crear historias y experiencias de primer nivel para cada miembro de la familia. Las historias, personajes y experiencias de Disney llegan a consumidores y huéspedes de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y Cast Members trabajan juntos para crear experiencias de entretenimiento que sean tanto universales como locales.

Este puesto es en Walt Disney Parks and Resorts U.S., Inc. , que forma parte de una empresa comercial que denominamos Disney Parks, Experiences and Products.

Walt Disney Parks and Resorts U.S., Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes serán considerados para el empleo sin distinción de raza, color, religión, sexo, edad, origen nacional, orientación sexual, identidad de género, discapacidad, condición de veterano protegido o cualquier otra en función de la legislación federal, estatal o local. Disney fomenta una cultura empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo que cambia rápidamente.

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