Programming Strategy & Insights Manager, Star Plus
Aplicar ahora Aplique más tarde Job ID 10091339 Ubicación Bombay, India Business The Walt Disney Company (India) Fecha de publicación 29/05/2024Detalles del empleo:
About the Role:
The likes, dislikes, problem areas & the growth opportunities are hidden in the consumer behaviour in an unadulterated form- sharp analytics and insight mining is required to bring it to life. This key focus area for this role is to unearth this treasure to set the business agenda.
Context:
Star Plus is the #1 Hindi GEC channel in India. It has retained its leadership positions by driving innovations in viewer engagement and experience since their inception. This role will be a part of the Programming Strategy and Insights team at Star Plus & focus on extracting insights from data to boost channel performance.
Key Responsibilities:
- Developing a plan to leverage key opportunities and combat threats to maximize viewership by leveraging data from multiple sources to generate actionable insights. Identification of key growth area
- Identifying macro trends, developing strategy and designing solutions & developing and tracking health metrics for the business
- Creating compelling presentations / notes outlining the problem/opportunity areas, key insights and the way forward
- Giving inputs to design FPC (Fixed Point Chart) based on the viewership trends.
Performance Measures:
- Channel GRPs
- Identification of key trends, opportunities, threats
- New ideas to grow viewership
- Timely, seamless and errorless execution
- Channel viewership, leadership & margin share
- Show success ratio & longevity
Qualifications:
- Graduate in any field, 6 to 8 years of experience
- Strong affinity and POV on content
- Comfortable working with large volume of data
- Ability to distil insights from data
- Stakeholder management
- Knowledge of BARC, Viewership Metrics, Microsoft excel, Programming ops, Media Ops (Preferably from programming ops of other channel, Media ops of anu media agency) will be a plus
Personal Attributes:
- Proactive, Enthusiastic & Self-driven
- Excellent problem-solving skills
- Attention to detail
- Self-Motivated
- Able to meet deadlines and handle pressure situation
About Disney Star:
Star India has defined the Indian media landscape for more than 30 years, and is the country’s leading media conglomerate, reaching more than 750 million viewers a month on TV across India and over 100 other countries.
Disney Star’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India.
The Star Sports network is the leading sports network with 14+ channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation.
Disney+ Hotstar India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV shows and movies in eight languages, and coverage of every major global sporting event, including the IPL.
The company is present in the Indian movie production and distribution space through Star Studios. Star Studios is responsible for the marketing and distribution of its Hollywood slate in the country.
Acerca de The Walt Disney Company (India):
Star India ha dominado el panorama de los medios indios durante más de 30 años y es uno de los principales conglomerados de medios del país, llegando a más de 700 millones de telespectadores al mes en India y más de 100 países.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Star India Pvt Ltd (SIPL) , que forma parte de una empresa comercial que denominamos The Walt Disney Company (India).