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Channel Marketing Manager, Star Plus

Aplicar ahora Aplique más tarde Job ID 10081778 Ubicación Bombay, India Business The Walt Disney Company (India) Fecha de publicación 02/04/2024

Detalles del empleo:

About the Role:
This is a strategic role in the marketing team of the #1 Hindi GEC that will contribute to the overall reach growth of Star Plus. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. These interventions involve intensive thinking around positioning of shows, impact its entire life cycle and eventually influence the success of our shows, which in turn shape the pop cultural landscape of the country.

Key Responsibilities:

  • Will have to create and execute media plan of their respective shows
  • Will be responsible for positioning creatives (Promos) of their respective shows
  • Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
  • Will collaborate with internal teams which include but is not restricted to – Digital, OAP, Graphics, Content, Traffic and Presentation
  • Will collaborate with external teams from the media, creative and research agencies
  • Will lead the PR function and independently handle the PR agencies
  • Will create business presentations for leadership as required

Performance Measures:

  • Meeting show and channel targets set by business
  • Number of break through ideas for the shows in each quarter
  • Quality of marketing/ creative briefs made and shared with teams
  • Improve show reach by analysing & acting on BARC data & qualitative inputs

Qualifications:

  • Should posses a bachelors degree
  • Should have an experience of 6-8 years
  • Stakeholder management
  • Aptitude for content

Personal Attributes:

  • Go getter
  • Collaborator
  • Eye for detail
  • Hardworking
  • Not hierarchy driven
  • Respectful

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.



Acerca de The Walt Disney Company (India):

Star India ha dominado el panorama de los medios indios durante más de 30 años y es uno de los principales conglomerados de medios del país, llegando a más de 700 millones de telespectadores al mes en India y más de 100 países.

Acerca de The Walt Disney Company:

The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.

Este puesto es en Star India Pvt Ltd (SIPL) , que forma parte de una empresa comercial que denominamos The Walt Disney Company (India).

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