Sr. Analyst, Growth Marketing Analytics

BUILD SOMETHING BIGGER THAN YOURSELF 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?:

We are looking for a Sr. Analyst, Growth Marketing Analytics to turn complex data into powerful insights that accelerate user acquisition, improve marketing performance, and boost overall business growth. This role will work in closely collaboration with Marketing, Landing Page, Finance and Product teams, looking into marketings campaigns,  audience segments, user behavior in platform, user lifetime, among other core business metrics.

The right candidate will have a strong background in marketing analytics, with hands-on experience analyzing performance across channels (SEM, SEO, paid social, display, video), evaluating acquisition costs (CPA) and user lifetime value (LTV), and driving optimization through experimentation (A/B testing, lift analysis).

The Sr. Analyst, Growth Marketing Analytics will be responsible for:

• Analyze growth marketing campaigns across paid and organic channels, including SEM, SEO, display, social and video.
• Evaluate channel performance, acquisition costs (CPA), conversion funnels, landing page behavior (CVR, sessions), and customer LTV.
• Build dashboards and reports to track and communicate key growth metrics to stakeholders.
• Apply test & learn methodologies: analyze results of A/B tests, measure incremental impact, and provide actionable recommendations.
• Partner with marketing, BI, and product teams to inform targeting, segmentation, and campaign strategies with data.
• Proactively identify risks and growth opportunities across the marketing funnel.

What we need from you to be part of this story:

• 3+ years in Analytics, BI, or Data roles with a strong focus on Growth Marketing or Performance Marketing.
• Experience analyzing campaign performance, landing page metrics, and user acquisition funnels.
• Strong knowledge of marketing KPIs: CPA, LTV, CVR, ROAS, etc.
• Hands-on experience with large datasets (SQL / Snowflake or similar required).
• Experience with A/B testing, test design, incremental impact analysis.
• Familiarity with data visualization tools (Looker, Tableau, Power BI, etc.).
• Proficiency in statistical programming (Python or R is a plus).
• Advanced level of English.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

#BePartOfTheStory

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney