Director Alliances & Partnership Marketing – Creative Director
Aplicar ahora Aplique más tarde Job ID 10105914 Ubicación Burbank, California, Estados Unidos Business The Walt Disney Company (Corporate) Fecha de publicación 03/12/2024Detalles del empleo:
About our team:
Marketing Partnerships, Alliances, and Card Services (MPACS) develops innovative and inspirational marketing partnerships between Disney and top-tier global brands to drive incremental profitability across the enterprise. As part of MPACS, the Marketing Partnerships team brings these alliances to life through best-in-class co-branded creative campaigns that leverage Disney IP in new and exciting ways.
The Creative Director (CD) is responsible for leading the creative development and execution of bespoke programs for our partners. The CD produces select high-profile Disney-led programs for large-scale initiatives. The CD also serves as creative consultant from MPACS.
A day in the life:
- Concept, develop, lead, and execute the creative process for projects with blue-chip brands such as Coca-Cola, Enterprise, General Motors, Honda, and others worldwide
- Creatively solve for alignment of partner goals with Disney’s business objectives via support in concepting, copywriting, brainstorming, storytelling, etc.
- Oversee creative ideation and determine most effective tactics and executions based on channel, consumer segment, etc. to deliver optimal campaign results
- Expertly navigate nuanced business relationships between parties across TWDC and third-party partners
- Responsible for ad hoc needs within the department including concepting, copywriting, etc.
- Cultivate team culture to possess a keen understanding of the Brand Partnership space across theme parks, streaming, television, film, social, and OOH
- Proactively ideate and brainstorm new ways for third-party brands to partner with the Walt Disney Company across multiple business areas
Requirements:
- 10 years of creative marketing experience in brand partnerships, promotions, and/or major entertainment brand/licenses
- 5 years of demonstrated ability to effectively develop and lead creative teams
- Strong creative vision and sensibilities
- Extensive background in copywriting all types of deliverables including TVC scripts, social media, B2B content, etc.
- Expert at video production from concept to final execution (script development to pre and post production, editing, color correction, audio mix, final finishing)
- Understanding of effective creative practices, trends, techniques, and processes across various touchpoints and mediums
- Ability to quickly adapt and translate partner’s products and services and the company’s business strategy into creative outputs
- Ability to negotiate with and influence partners, agencies, and internal stakeholders resulting in creative excellence and achieving business objectives
- Demonstrated ability to manage heavy workloads, prioritize effectively, and meet deadlines
- Proficiency with MAC software programs, including Keynote and Microsoft Office Suite
- Ability to travel worldwide and work atypical schedule as needed
Preferred qualifications:
- A degree in Marketing, Communications or Advertising
- Advertising Agency copywriter background
- Previous entertainment partnerships background
The hiring range for this position in Burbank, CA is $151,000 to $202,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de The Walt Disney Company (Corporate):
En el área Corporativa de Disney, podrá ver cómo los negocios detrás de las marcas más influyentes de la compañía se juntan para crear la empresa de entretenimiento más innovadora, trascendente y admirada del mundo. Como miembro del equipo corporativo, trabajará con líderes de primer nivel para crear estrategias que mantengan a The Walt Disney Company en la vanguardia del entretenimiento. Trabaje junto a personas con ideas innovadoras como usted y aprenda de ellas a medida que empoderan a los mejores creadores de historias para que generen recuerdos para millones de familias en todo el mundo.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Worldwide Services, Inc. , que forma parte de una empresa comercial que denominamos The Walt Disney Company (Corporate).
Disney Worldwide Services, Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.