Director, Audience Strategy & Insights

Director, Audience Strategy & Insights

The Disney Corporate Brand team is looking for a Director, Audience Strategy & Insights to own and evolve our understanding and activation of enterprise consumer data. This role is responsible for building cross-enterprise audience strategies that maximize value for Disney and support the needs of our brands and franchises to build stronger relationships with existing audiences and convert incremental audiences into additional lines of business.

As a key leader within the team, you will define the vision, strategy, and roadmap of how we better understand, engage, and grow our audience across Disney. This role will lead a team responsible for:

• Driving roadmap of long-term audience opportunities & planning
• Building communication strategies and related cross-enterprise consumer journeys and marketing programs
• Enabling business activation with robust consumer insights & analytics, and
• Effectively measuring the lifetime value of our customers to drive ongoing next best actions across the enterprise

The ideal candidate will bring a deep understanding of audience development, a strong strategic and analytical mindset, and a track record of partnering with cross-functional teams and business leaders to operationalize strategies at scale.

Responsibilities

• Develop and implement holistic audience strategies that align with Disney enterprise objectives, encompassing target audience identification, segmentation, and profiling for marketing activation.
• Build and manage strategy & roadmap, in partnership with cross business stakeholder teams, to outline marketing activation use cases and related consumer journeys driven by business priorities and audience strategies/insights.
• Lead a team to utilize a variety of tools and techniques to analyze, visualize, and model 1st, 2nd, and 3rd party data, bringing enterprise consumer insights & audiences to business segment teams to support marketing campaign planning.
• Establish clear KPIs and reporting frameworks to track the effectiveness of audience strategies and related marketing activations, demonstrating ROI and continuous improvement.
• Develop and manage roadmap for strategic data partnerships & initiatives, identifying, evaluating, and onboarding new partners, internal data sources, and/or modeled attributes to continually enhance our data ecosystem and audience understanding.
• Lead partnerships with cross functional, cross business unit teams to build holistic audience strategies and related insights/analytics that deliver on key business objectives.

Qualifications

• 10+ years of experience in audience/marketing strategy, analytics, insights, or related fields
• Strong experience leveraging data and analytics for audience strategy/targeting to optimize marketing performance with measured results
• Strong understanding of best practices & methodologies to use 1st, 2nd, and 3rd party audience data to drive marketing activations
• Experience developing & visualizing audience insights to influence the design of end-to-end customer activation journeys
• Proven ability to manage cross-functional teams and vendor relationships
• Excellent communication skills, both verbal and written (presentation development); ability to influence at senior levels
• Ability to lead, support, and grow a high-performing team

• Bachelor’s degree in marketing, Data Analytics, or related field required; Graduate degree preferred

The hiring range for this position in Burbank, CA is $165,900 to $222,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.