Director, Digital Marketing
Aplicar ahora Aplique más tarde Job ID 10136251 Ubicación Burbank, California, Estados Unidos Business The Walt Disney Studios Fecha de publicación 20/11/2025Detalles del empleo:
Director, Digital Marketing
A dedicated, dynamic and seasoned director of digital marketing is needed for the Disney Entertainment marketing team to oversee all aspects of the Marvel Brand, the Marvel theatrical film and Disney+ film and series global campaigns, and additional brand and title work. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position requires some non-traditional working hours (early morning/evening/weekends), light travel and on field level work at events, including premieres, conventions, screenings, set visits, junkets and content days.
Responsibilities:
Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities.
Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand
Ensure allocation targets are being met across all necessary internal partners
Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance.
Host constructive creative discussions with xLOBs to improve social performance.
Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles
Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners
Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film/series by film/series basis
Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases
Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams
Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs.
Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production.
Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets
Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively
Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space
Coordinate site launches and/or traffic-driving events with internal/external partners
Oversee relationship and campaign development with internal global markets and stake holders
Develop with SVP campaign filmmaker decks and present to internal key stakeholders
Manage team managers and sr. manager(s)
Basic Qualifications:
10+ years’ relevant experience
Significant experience with the Marvel brand.
Outstanding communication skills, written and oral.
Candidate must demonstrate exceptional working knowledge & emerging media and new technology platforms.
Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player.
Excellent presentation organizational, critical thinking, and problem-solving skills.
A passionate expertise in Social, Mobile and Digital marketing
Creative sensibility a must
Required Education:
Bachelor’s Degree
The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de The Walt Disney Studios:
Durante más de 95 años, The Walt Disney Studios ha sido la base sobre la que se construyó The Walt Disney Company. En la actualidad ofrece películas, series, música y obras de teatro de calidad a consumidores de todo el mundo. The Walt Disney Studios engloba una colección de respetados estudios de cine, entre ellos, Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios y Searchlight Pictures. También es el hogar de Disney Theatrical Productions, productora de espectáculos teatrales de primera clase.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Entertainment Operations LLC , que forma parte de una empresa comercial que denominamos The Walt Disney Studios.
Disney Entertainment Operations LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.