Programming Strategist (Disney Branded Television)
Aplicar ahora Aplique más tarde Job ID 10124764 Ubicación Burbank, California, Estados Unidos / Anaheim, California, Estados Unidos / Santa Mónica, California, Estados Unidos Business Disney Entertainment Television Fecha de publicación 08/07/2025Detalles del empleo:
The Disney Channels Programming Strategy team owns the planning and scheduling of our Disney Branded Television content across various platforms, including linear, nonlinear, DTC and YouTube platforms, and sits within the Disney Entertainment Television group. The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats. From linear and nonlinear television to Disney+, YouTube and beyond, our team crafts the release strategies that connects our content with the largest possible kid’s audiences across all platforms. The team is the ultimate curators, platform strategists and slate planners for kids content from the Walt Disney Company.
Job Summary:
The Programming Strategist is responsible for YouTube channel management and content implementation across the Disney Entertainment Television “made for kids” YouTube channels. This includes the production and editing of content needed to fulfill the strategy needs of each brand; as well as management of the channel’s homepages, playlists, and SEO-friendly metadata. The position requires system knowledge of Adobe Premiere and Photoshop for content creation needs.
Responsibilities:
Produce, edit and upload content across all Disney Entertainment Television “made for kids” YouTube channels including full episodes, livestreams, compilations, shortform, vertical shorts and special video projects.
Produces thumbnail graphics for content across all Disney Entertainment Television “made for kids” YouTube channels.
Liaise with the research team to monitor performance of content across the multiplatform landscape and utilize that information to optimize.
Serve as the main technical contact for team to our Google/YouTube Partner reps and internal Disney technical reps as related to fingerprinting, claiming, monetization and geo-filtering.
Serve as lead point of contact for all YouTube Channel management/operational implementation, including interfacing with our international partners.
Quality-check thumbnail images and video on various platforms; identifying and updating thumbnails for optimization.
Manage YouTube Channel homepages, playlists, titles, descriptions, and make real time updates for channel optimization and SEO.
Daily maintenance and operations of YouTube channels including: updating links, and input related meta-tags into the database.
Execute content plans in a variety of functions to support the Networks and larger Programming Strategy team.
Provide feedback on CMS tools, test new features, and report bugs.
Basic Qualifications:
3+ years’ YouTube channel management experience managing a growing and successful YouTube channel (100k+ subscribers), YouTube certification a plus
3+ years’ video editing and image editing experience
Experience with growing an online community, content creation for social media, and knowledge of SEO and/or copywriting and YouTube best practices
Experience managing a major brand and working with creative teams
Strong in-depth knowledge and interest in online trends and pop culture, especially Disney Channel Networks fandoms, apps and video content trends
Creative and strategic thinker who can solve complex problems and identify creative solutions
Self-starter with the ability to multi-task, prioritize workflow and work well in a fast-paced environment
Highly organized with meticulous attention to detail
Excellent communications skills both written and verbal
Ability to learn new systems quickly, and work independently
Demonstrated experience with Adobe Premiere, Adobe Photoshop, Microsoft Office suite, Microsoft Teams, Google Docs, Keynote
Proficient with Mac and PC computers
Interest in children’s programming
Expertise in file types and how to optimize content for digital platforms
Required Education:
Preferred Education: Bachelor’s degree in media related field or equivalent work experience
The hiring range for this position in Burbank, CA is $78,200.00 to $104,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Entertainment Television:
Disney Entertainment Television es una colección de marcas de contenido de renombre de The Walt Disney Company que crea programación original de entretenimiento y noticias para las plataformas de streaming de Disney+, Hulu y Star de la compañía, y sus canales de televisión y cable. Su amplia cartera está compuesta por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content y Onyx Collective, además de Disney Television Studios, que incluye a 20th Television, 20th Television Animation, ABC Signature y Walt Disney Television Alternative. Las marcas creativas de Disney Entertainment Television están a la vanguardia de la narrativa innovadora que cautiva a las audiencias y es aclamada por la crítica, con más de 4500 horas de programación al año en más de 300 programas de todos los géneros En 2023, la excelencia en programación de Disney Entertainment Television obtuvo 163 nominaciones a los premios Emmy® en las categorías daytime, prime time, noticias y documentales, e infantil y familiar.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en ABC Cable Networks Group , que forma parte de una empresa comercial que denominamos Disney Entertainment Television.
ABC Cable Networks Group es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.