Sr Analyst, Brand Insights
Aplicar ahora Aplique más tarde Job ID 10124281 Ubicación Burbank, California, Estados Unidos Business The Walt Disney Company (Corporate) Fecha de publicación 08/07/2025Detalles del empleo:
Job Summary:
The Brand Insights team is a highly visible group that is charged with evaluating the performance of The Walt Disney Company’s portfolio of brands and to deeply understand the entertainment consumer’s sentiment, needs, and behaviors across the world. Using data and insights, the team plays an integral part in key business decisions and helps maximize the potential of The Walt Disney Company brands globally. The Brand Insights team works in a consultative manner across all aspects of Disney’s business portfolio to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on strategic brand opportunities.
The Brand Insights team dual reports into Brand Management (Corporate Segment) and Studio Research & Analytics (Disney Entertainment Segment).
Reporting to the Senior Manager, the Senior Analyst is responsible for supporting and managing projects, analyzing data, and communicating insights to Senior Executives on brand performance and brand driving topics. As the key analytic resource on a wide variety of high-profile projects, the Senior Analyst prepares the data that drives decision-making at the highest levels of The Walt Disney Company.
Responsibilities:
Day-to-day management of tracking studies to measure performance of TWDC brands and competitors around the world; includes gathering survey inputs, managing large data files in Excel / SPSS / Q Research Software, reporting in PPT, and ad hoc analyses
Support custom research projects to evaluate and understand brand health, brand sentiment, brand marketing campaigns, and corporate social responsibility efforts in collaboration with stakeholders and other business units both domestically and internationally
Conduct ad-hoc analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into brand strategies
Synthesize primary research, syndicated research, and cross-segment data sources to develop a clear POV on initiatives that span The Walt Disney Company’s portfolio of brands
Assist in developing story-driven decks and presenting findings to stakeholders across the organization
Skills/Experience:
3+ years experience in a market research/consumer insights, consulting, or analytics role
Strong analytical skills
Ability to manage multiple large data sets including trended files and market files
Experience creating presentations that clearly communicate data and research findings
Strong project management skills and ability to execute quality work within tight deadlines
Strong verbal and written communication skills
Solid presentation skills
Ability to work in a team environment as well as independently
Ability to work in an environment with multiple priorities
Mature, enthusiastic, and demonstrates a strong collaborative and consultative approach
Preferred Qualifications:
Experience with consumer research (designing questionnaires and analyzing results)
Experience using statistical software packages like Q, SPSS, or similar
Experience managing global tracking studies
Entertainment industry experience highly preferred, but not required
Strong Excel experience is a plus, but not required
Strong PPT experience is a plus, but not required
Education:
Bachelor’s degree or equivalent experience
The hiring range for this position in California is $94,200 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de The Walt Disney Company (Corporate):
En el área Corporativa de Disney, podrá ver cómo los negocios detrás de las marcas más influyentes de la compañía se juntan para crear la empresa de entretenimiento más innovadora, trascendente y admirada del mundo. Como miembro del equipo corporativo, trabajará con líderes de primer nivel para crear estrategias que mantengan a The Walt Disney Company en la vanguardia del entretenimiento. Trabaje junto a personas con ideas innovadoras como usted y aprenda de ellas a medida que empoderan a los mejores creadores de historias para que generen recuerdos para millones de familias en todo el mundo.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Worldwide Services, Inc. , que forma parte de una empresa comercial que denominamos The Walt Disney Company (Corporate).
Disney Worldwide Services, Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.