Consumer Insight Manager

About the Role & Team

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics organization informs strategy development through relevant data analytics, integration and insights. We provide consumer-centric solutions through deep understanding of all relevant audiences.

The Consumer Insight Team identifies demand drivers and revenue opportunities, explores consumer needs to advise long-term strategies, and improves the guest experience across Walt Disney World offerings to build long-term consumer loyalty and sustainable profitability.

On any given day, we collaborate with partners, analyze data and present to clients, striving to influence decision-makers as they set strategy to drive the business. We will work to uncover new connections by mining many different data sets for key insight, integrating information from internal and external sources to understand consumer behavior and develop a comprehensive story. We cut through the noise to provide actionable insight in a clear, objective visual way.

In this role, you will report to a Senior Manager, Consumer Insights as an Individual Contributor and be located in Orlando, FL.

What You Will Do

• Exhibit curiosity – Be a detective, searching and exploring, asking why, identifying cause/effect and connecting bits of information to create a cohesive story
• Understand bigger picture – Capture a holistic view of the strategic context to ask meaningful questions and inform impactful solutions.
• Storytelling – Use impactful visual representations of data insight to craft a story that engages the audience, clearly communicates and delivers a memorable point-of-view
• Influence Others – Communicate findings in an easily understandable, compelling and actionable way.
• Create fact-based insights – Test hypotheses and build models to produce objective and clear conclusions.
• Measurement – Identify, develop, execute, manage and use measurement plans and tools to track KPIs
• Research and Analysis – Derive insights through various techniques including analysis of survey data, scenario modeling, competitive intelligence, and Walt Disney World guest visitation behaviors to inform strategic decision making.
• Exercise leadership – Lead consumer insight projects with personal accountability.
• Team up with partners – Develop and further relationships with partners to build influence and lead specific work-streams and cross-function deliverables.

Required Qualifications & Skills

• 5+ years proven experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
• Proven experience in quantitative research design and analysis
• Experience analyzing and evaluating consumer data and developing actionable insight
• Experience with analytical tools such as Excel, SAS, SPSS or similar application (can develop and manipulate complex spreadsheets and data sets)
• Strong communication and story-telling of insight to influence others and advocate for consumers, customers, and Guests.

Education

• Bachelor's degree or equivalent – relevant areas include, but are not limited to Research, Economics, Cognitive Science, Journalism, Business, Engineering

Additional Information

• We invite a diverse pool of candidates of all backgrounds to apply. We encourage the unique contributions that you bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation and beliefs. We know that teams with a diversity of backgrounds and perspectives thrive, so we encourage you to apply if this role feels like the right next step on your journey, even if your resume doesn’t meet all of the listed job requirements!