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Digital Analyst

Aplicar ahora Aplique más tarde Job ID 10070200 Ubicación Celebration, Florida, Estados Unidos Business Disney Parks, Experiences and Products Fecha de publicación 27/11/2023

Detalles del empleo:

Consumer Insight, Measurement & Analytics (CIMA) is a part of Disney Experiences and is a center of excellence leading strategy development and decision making through actionable data analytics, integration, and insights. Within CIMA, the Digital and Travel Operations Analytics (DTOA) team is focused on leveraging best practices in analytics to capture data, analyze, and optimize our digital and contact center channels, in order to drive Guest satisfaction and business outcomes.

In your new role as Digital Analyst, you’ll be a key player in the deployment of new, leading edge digital features for Guests to Walt Disney World. You’ll use your passion for analytics and digital technology to deliver insights that drive decision-making for partners across the organization, including Marketing Strategy, Technology, Product Management, and Pricing. You will frequently collaborate across teams on best practices for digital analytics implementation and consolidation of performance into holistic stories. In order to succeed, you should be comfortable working with multiple partners, possess a proactive approach, and use your ability to create and support a story based on quantitative findings.

As the Digital Analyst, you support the exciting and world class Walt Disney World digital ecosystem, including websites and mobile applications. You generate and implement technical requirements for analytics, develop and maintain regular reports, conduct both planned and ad hoc analyses, and perform holistic deep dives to tell the story of performance and deliver insights to a variety of audiences.

We encourage you to apply, even if you don’t think you meet every single requirement in this posting. In DTOA, we’re looking for great analytical talent, not just those who tick 100% of the boxes.

What you will do:

• Act as digital analytics subject matter expert for a key business segment to ensure accurate data collection to solve challenging business questions

• Collaborate with business, technology, implementation specialists, and analytics partners to determine data needs, establish data collection requirements, and deploy and maintain accurate digital tracking

• Identify areas of opportunity for data improvement and follow-through to see them implemented

• Own and be responsible for project details for use as reference material across the team

• Define and execute quality assurance procedures to ensure accuracy of analytical output on a regular cadence

• Design visually appealing, effective, and impactful reports for numerous audiences including views for executive leadership consumption

• Prepare analytical plans, including milestones, hypotheses, and data sources necessary to complete complex deep dive analysis

• Support a variety of partners across the organization with ad-hoc reporting and in-depth analysis

• Utilize business and analytical expertise to independently perform proactive analysis and communicate opportunities, optimization tactics, or issues

• Solidify the validity of findings using statistical concepts and be able to explain those concepts at a high level

• Independently seek out additional data and information to round out analyses and confirm assumptions

• Tell inclusive stories with data through insightful analysis and creation of data visualization to clearly communicate actionable insights to members across all levels of the Disney organization

What you will need:

• 3+ years of digital analytics experience across web and app

• Experience using either Adobe Analytics or an equivalent digital analytics tool

• Demonstrated ability defining digital analytics tracking requirements

• Demonstrated understanding of dissecting data and collection scenarios for segmentation and targeting use cases

• Independent time management

Required Education:

Bachelor’s degree or equivalent work experience

Preferred Education:

Bachelor’s degree in analytical/quantitative field – e.g. statistics, economics, mathematics, marketing analytics, finance, engineering

#DISNEYTECH

Información adicional:

DISNEYTECH


Acerca de Disney Parks, Experiences and Products:

El segmento Disney Parks, Experiences and Products incluye los icónicos negocios de viajes y turismo de Disney, que incluyen seis destinos con complejos vacacionales en Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de tiempo compartido y un galardonado negocio de aventuras familiares guiadas. Las operaciones globales de productos de consumo de Disney incluyen negocios de licencias líderes en el mundo en juguetes, indumentaria, artículos para el hogar, juegos y aplicaciones digitales; la editorial más grande para niños del mundo; los locales de Disney Store en todo el mundo y la plataforma de comercio electrónico shopDisney.

Acerca de The Walt Disney Company:

The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa diversificada líder en medios y entretenimiento familiar a nivel internacional con los siguientes segmentos comerciales: Disney Entertainment, ESPN, Disney Parks, y Experiences and Products. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su nombre preeminente en la industria del entretenimiento actual, Disney continúa orgullosamente su legado de crear historias y experiencias de primer nivel para cada miembro de la familia. Las historias, personajes y experiencias de Disney llegan a consumidores y huéspedes de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y Cast Members trabajan juntos para crear experiencias de entretenimiento que sean tanto universales como locales.

Este puesto es en Disney Destinations, LLC , que forma parte de una empresa comercial que denominamos Disney Parks, Experiences and Products.

Disney Destinations, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes serán considerados para el empleo sin distinción de raza, color, religión, sexo, edad, origen nacional, orientación sexual, identidad de género, discapacidad, condición de veterano protegido o cualquier otra en función de la legislación federal, estatal o local. Disney fomenta una cultura empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo que cambia rápidamente.

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