Disney Consumer Products Lucasfilm & Marvel Marketing Strategy Intern, Spring 2025

About the Role & Program

Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate.

With a portfolio of world-class franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.

Join us as the full-time Consumer Products (Lucasfilm & Marvel) Marketing Strategy Intern where you’ll help contribute to the go-to-market strategies and execution of marketing plans across a variety of brands and key initiatives that will help drive business goals and top line demand!

What You Will Do

You will be responsible for building, shaping, and implementing coordinated digital communication plans, evaluating campaign creative, watching, and analyzing business performance. Are you excited to be a part of a dynamic North American marketing team? If selected for this role, you will report to the Senior Marketing Strategy Manager.

What You Will Do:

• Collaborate on the development of marketing strategies and go-to-market plans sought at achieving our business objectives
• Assist in crafting comprehensive communication plans across the team to ensure effective messaging and coordination
• Engage in creation of campaigns and track approvals and status updates with external agencies
• Dive into the analysis of business performance, helping uncover insights for informed recommendations and decision making
• Monitor program and product budgets to ensure financial objectives are met
• Work with teams to develop & deliver email and paid media assets, campaign pitch kits, toolkits and content while adhering to brand guidelines and ensuring updates are maintained
• Provide insights into Gen Z trends and their ways of thinking, contributing to a generational perspective
• Be an engaged and proactive team member, actively participating in discussions and initiatives
• Participate in overall project management and assist with ad hoc requests from the team

Required Qualifications & Skills

• Marketing skills for developing strategic feedback, business proposals and marketing communication plans
• Proven experience in strategic development and project management
• Proficiency in Microsoft Office Suite/Keynote and presentation delivery
• Marketing industry knowledge of trends and the latest innovations
• Creative-minded with the ability to encourage creative teams

Preferred Qualifications:

• Basic Photoshop skills are a plus

Education

• Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship.
• Currently a junior, senior or recently graduated within the past six months, pursuing a bachelor’s degree or equivalent experience in Marketing, Business, Communications or other related field

Candidates for this opportunity MUST meet all of the below requirements

• Be at least 18 years of age
• Possess unrestricted work authorization
• Have not completed one year of continual employment on a Disney internship or program

Additional Information

• The approximate dates of this internship are January 2025 through June 2025
• Ability to work full time hours (approximately 40 hours per week) Monday - Friday, during the internship with possible evenings and weekends if necessary
• This internship is a hybrid position and requires a working, reliable internet connection as well as a quiet, dedicated workspace
• Able to provide own housing for the duration of the program in the Orlando Florida area and have reliable transportation to/from work
• Limited housing opportunities may be available for Florida Based Professional Interns through American Campus Communities, for more information click here

Recommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.