Marketing Analytics & Insights Manager
Aplicar ahora Aplique más tarde Job ID 10125453 Ubicación Celebration, Florida, Estados Unidos Business Disney Experiences Fecha de publicación 08/07/2025Detalles del empleo:
Consumer Insight, Measurement & Analytics (CIMA) is part of the Global Marketing Center of Excellence within Disney Experiences (DX). CIMA influences decision making with integrated, objective, and actionable insights.
Job Description:
As a member of the Marketing Analytics and Insights team, you will serve an integral role in informing the strategic decision making of the marketing organization. This role within CIMA will support efforts to influence and inform Marketing and Media strategy development and enterprise-wide executive-level decision-making by measuring, analyzing, synthesizing, and interpreting a broad spectrum of data, including media effectiveness, sales results, theme park attendance, resort room nights, cruise line bookings, primary and secondary research findings, and other key business driver metrics. This role involves analyzing marketing effectiveness for paid, owned, and earned media, scenario planning to optimize media investment, testing new strategies, and solving complex ad hoc problems.
Responsibilities:
Manage analytics projects from beginning to completion – including translating business questions into an analytics scope, developing measurement plans & KPI framework, establishing data requirements and sourcing data, conducting analysis, summarizing results, and creating and delivering presentations
Leverage a variety of different internal and external data sources (including marketing, media, digital, customer, sales, and product data) to conduct analyses, identify trends, guide strategic recommendations
Research industry trends, solving opportunities for value-added analysis, developing points of view to increase results, and framing recommendations for leadership.
Evaluate the effectiveness of Marketing campaign performance while delivering actionable insights to improve results
Support optimization of media (paid, owned, earned), content, audiences, campaigns, customer acquisition, and retention through testing and analytics
Connect the dots between desired marketing and business outcomes and actual results to make relevant recommendations to improve performance
Design effective and impactful reports and visualizations that show business performance
Communicate clear and compelling presentations to partners and executives
Partner and collaborate with leaders across the broader CIMA team and additional DX areas including Marketing and Sales Strategy, Customer Engagement, Yellow Shoes, Pricing, Planning & Forecasting, and Finance
Proactively manage multiple projects from inception to implementation simultaneously
Required Skills and Qualifications:
Minimum 5 of experience in analytics, business planning or similar role
Proficiency in software applications such as Tableau and Excel (can perform complex functions)
Strong data literacy, curiosity, and problem-solving skills
Familiarity with a variety of digital marketing tools and platforms
Experience working in a matrixed team environment and with a variety of partners at all levels
Excellent storytelling and communication to convey complex analytical insights and concepts to both technical and non-technical stakeholders
Preferred Qualifications:
Digital media campaign management experience a plus
Hospitality/Tourism industry experience preferred
Professional experience in a similar role within a marketing or media analytics team
Experience collaborating with, and integrating, AI tools and platforms to enhance work product
Required Education:
Bachelor’s degree in Business Analytics, Statistics, Economics, Marketing or other related quantitative field
Preferred Education:
Master’s degree in Business Analytics, Statistics, Economics, Marketing or other related quantitative field
Additional Information:
This position will be located in Celebration, FL.
This is a Full-Time position.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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Acerca de Disney Experiences:
Disney Experiences da vida a la magia de las historias y franquicias de Disney con parques temáticos, resorts, cruceros, experiencias vacacionales exclusivas, productos y más en todo el mundo. Disney destaca en la industria de viajes con seis destinos turísticos en los Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de propiedad vacacional y un galardonado negocio de aventura familiar guiada. Además, las operaciones globales de productos de consumo de Disney incluyen el mejor negocio de licencias del mundo, las marcas editoriales para niños más grandes del mundo, uno de los licenciantes de juegos más grandes del mundo en todas las plataformas y ubicaciones de tiendas de Disney en todo el mundo y en línea.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Destinations, LLC , que forma parte de una empresa comercial que denominamos Disney Experiences.
Disney Destinations, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.