Senior Executive Channel Marketing, Vijay TV
Aplicar ahora Aplique más tarde Job ID 10087125 Ubicación Chennai, India Business The Walt Disney Company (India) Fecha de publicación 19/04/2024Detalles del empleo:
Context:
One of the key aspects of media marketing is understanding the audience pulse and create innovative marketing ideas and campaign that resonate with the core TG. The role involves development and implementation of marketing strategies for the channel, ensuring its growth and success in a competitive market.
Key Responsibilities:
- Responsible for execution of marketing activities related to the Tamil Business of Star
- Create exciting presentation for internal campaigns with the marketing team and manage turnkey execution
- Immerse into consumer insights/ research data and translate it to actionable marketing inputs
- Briefing, overseeing, and managing all creative development of promotional materials
- Media planning and buying management, agency management
- Effective execution of marketing campaign across ATL and BTL
- Collaborate with cross-functional teams to ensure timely and smooth execution of all promotional activities with internal and external stakeholders
- Coordination - external creative agencies, media agencies, freelancers & other stakeholder
Performance Measures:
- Identifying strategic levers for growing the viewership of the channel – direct impact on channel GRPs.
- Creative thinking and the ability to develop innovative marketing campaigns with actionable insights that will impact strategic decisions (launch, sustenance, and communication turnaround) – Meet / exceed the campaign targets that we set.
- A glitch free execution of the marketing campaigns
Qualifications:
- Graduation or Post Graduation in Marketing
- 3 - 5 years’ experience in marketing roles.
- Very strong analytical and critical thinking skills
- Good knowledge of MS-Excel & PowerPoint
- Ability to deliver on tight timelines
- Knowledge of social and digital marketing is an added advantage – desirable not mandatory
Personal Attributes:
- Excellent communication & presentation skills
- Effective relationship management skills
- Proactiveness
- Highly result-oriented
- Well organized, well informed, well read
- Self-motivated, self-driven
- Learning agility.
Acerca de The Walt Disney Company (India):
Star India ha dominado el panorama de los medios indios durante más de 30 años y es uno de los principales conglomerados de medios del país, llegando a más de 700 millones de telespectadores al mes en India y más de 100 países.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Star India Pvt Ltd (SIPL) , que forma parte de una empresa comercial que denominamos The Walt Disney Company (India).