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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Social Media Manager - Tamil

Aplicar ahora Aplique más tarde Job ID 498a0337-825e-46fa-a058-1839ab50f522 Ubicación Chennai, India Business Disney+ Hotstar Fecha de publicación May 20, 2022

Detalles del empleo:

Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice. 

ABOUT THE TEAM

We serve high-quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As the Social Media Manager, you’ll be responsible for managing Disney+ Hotstar’s image and its identity to draw in millions of users. The ideal person should have a social media background and should have worked in a high growth environment before with strong analytical, creative/storytelling, strategic thinking, and stakeholder/project management skills.

YOUR KEY RESPONSIBILITIES

  • Define social positioning, strategy and creative to strengthen the Disney+ Hotstar’s brand presence on social media
  • Give clear direction and inspiration to creative teams in developing engaging concepts
  • Develop a deep understanding of Disney+ Hotstar’s target audience & become their advocate across company initiatives
  • Work with the larger marketing and content teams to create innovations and make the brand synonymous with disruptive and memorable social media campaigns
  • Set up and monitor listening for each campaign and infer nuances that can help a larger communication strategy
  • Own the end to end measurement agenda on social and plan future course of actions basis that
  • Create and disseminate weekly, monthly and quarterly reports both on our own social strategy, as well as the competitive landscape
  • Able to rapidly produce top-quality communications in all media
  • Consistent and strong collaborator who elevates the work of cross-functional teams

WHAT TO BRING

  • Master’s degree or equivalent, preferably in Marketing or Business Administration
  • 6 - 8 years of experience in Digital Marketing/Social Marketing/Digital Agency/Media Company working with large brands
  • Minimum 4 yrs. experience in social content creation, and social community management
  • Highly skilled in written and verbal English and Local Language (Tamil)
  • Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
  • Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
  • Familiar with digital campaign management and reporting tools such as Bakers, Hootsuite, Tweet deck, Unmetric, Datasift, Radian 6, Sprinklr
  • Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities. Be aware of the local culture and lingo to be relatable to the targeted audience 

OUR VALUES

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other's growth
  • We bring our A-game and nothing else
  • We take charge and get it done

THE PERKS

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon
WHO WE ARE AS AN EMPLOYER

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

WHO WE ARE AS A COMPANY

Disney+ Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Disney+ Hotstar. The go-to destination for over 300 million active users who seek anything from award-winning English shows and movies to regional content to live sports. Basically, those that seek everything. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. 

#Non-tech


Acerca de Disney+ Hotstar:

Hotstar es uno de los servicios de vídeo a demanda de mayor crecimiento. Tachar eso. Somos Hotstar. El destino ideal para más de 100 millones de usuarios activos que buscan cualquier cosa, desde programas y películas galardonados en inglés hasta contenido regional o deportes en vivo. Nuestra misión es revolucionar el entretenimiento en Internet a través de la personalización inteligente y mediante la construcción de una plataforma de vídeo global: hablamos de dominar Internet y todo el mundo. Creemos que solo hay dos formas de alcanzar nuestros objetivos: atreviéndonos o atreviéndonos aún más.

Acerca de The Walt Disney Company:

The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una compañía líder que brinda diversos servicios de entretenimiento y medios para toda la familia a nivel mundial que opera en los siguientes sectores: redes de medios de comunicación, parques y complejos, estudios de entretenimiento, productos para el consumidor y medios interactivos. Desde su humilde origen como un estudio de dibujos animados en la década de 1920 hasta su preeminente posición actual en la industria del entretenimiento, Disney ha mantenido con orgullo su legado de crear historias y experiencias de primer nivel para cada miembro de la familia. Las historias, los personajes y las experiencias de Disney atraen a consumidores y visitantes de todas partes del mundo. Operamos en más de 40 países y nuestros empleados y Cast Member trabajan juntos para crear experiencias de entretenimiento que son apreciadas por el público local e internacional.

Este puesto es en Novi Digital Entertainment Pvt Ltd , que forma parte de una empresa comercial que denominamos Disney+ Hotstar.

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