Coordinator, Ad Measurement & Insights
Aplicar ahora Aplique más tarde Job ID 10137083 Ubicación Delegación Tlalpan, México Business The Walt Disney Company (LATAM) Fecha de publicación 12/12/2025Detalles del empleo:
Coordinator, Ad Measurement & Insights
Be part of the story
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How will you contribute to our magical experience?
The Sales Research team plays a key role in supporting TWDC’s commercial strategy by delivering data-driven insights, market intelligence and consumer understanding that strengthen sales narratives and increase the value offered to advertisers. Through a combination of strong analytical capabilities, syndicated data sources, solid research methodologies and collaboration with multiple business areas, the team helps unlock opportunities across all platforms including linear TV, streaming, digital, events and more.
The person in this role will support ad hoc research projects and contribute to both quantitative and qualitative analyses. Working closely with clients and internal stakeholders, they will help leverage syndicated tools and proprietary studies to generate clear, organized insights that inform strategic decisions across internal teams and commercial clients. The coordinator will assist in data gathering, preliminary analysis, and preparing deliverables, ensuring accuracy and consistency throughout each stage of the research process.
The Coordinator, Ad Measurement & Insights will be responsible for:
- Develop and deliver reports with insights and learnings of our main platforms and properties to support commercial strategies
- Help develop new insights regarding the streaming industry to help with the commercialization of ads on Disney+
- Provide data-backed information to support advertising sales across Streaming, Linear TV, Digital, Events and more
- Interpret data and create presentations that drive internal understanding and external persuasion
- Analyze and synthesize insights from syndicated tools (such as GWI and Comscore), social listening and primary research
- Monitoring industry and consumer trends from various research sources to utilize, interpret, and communicate to internal and external clients
What we need from you to be part of this story:
- 2+ years of proven experience in media research, consumer insights, or marketing analytics
- Degree in Marketing, Market Research, Social Sciences, Statistics, Data Analytics or related fields
- Advanced in English (both written and spoken are mandatory)
- Advanced proficiency with PowerPoint and Excel
- Basic knowledge or understanding of campaign measurement tools such as Brand Lift studies or MMM
- Proficiency with syndicated research tools/platforms such as TGI, GWI, Comscore and Nielsen IBOPE
- Intermediate storytelling and data visualization skills
- Excellent communication and collaboration skills with internal teams and commercial stakeholders
- Ability to coordinate and prioritize multiple tasks simultaneously
Additional Information:
At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney
Acerca de The Walt Disney Company (LATAM):
The Walt Disney Company Latin America es la compañía de entretenimiento familiar líder en Latinoamérica y ha estado presente en la región desde la década de 1940, cuando Walt Disney viajó a Brasil, Argentina y Perú con varios artistas. Como resultado de ese viaje, la sexta película animada de la compañía, “Saludos Amigos”, se estrenó en Río de Janeiro en 1942.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en WDC (Mexico), S. de R.L. de C.V. , que forma parte de una empresa comercial que denominamos The Walt Disney Company (LATAM).