Manager, Marketing Strategy - Softlines (Fashion and Home Partners)
Aplicar ahora Aplique más tarde Job ID 10090993 Ubicación Glendale, California, Estados Unidos / Celebration, Florida, Estados Unidos Business Disney Experiences Fecha de publicación 14/06/2024Detalles del empleo:
Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a significant effect on The Walt Disney Company and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire. Are you ready to join this team and make an impact? We are excited to learn more about you!
The Manager, Marketing Strategy, Softlines will plan and implement long term and fiscal year marketing strategies. You will have overall marketing leadership responsibility of supporting growth of Disney's North America fashion and home categories.
You will actively lead and cultivate the engagement, partnership and joint business planning with each account, new and existing, to ultimately support the category team to drive and deliver growth in licensing sales on behalf of the North America business.
The Manager, Marketing Strategy, Softlines will report to the Director, Marketing Strategy.
You Will Be Responsible For:
- Building annual roadmap to anchor support against all key North American softlines partners and launches
- Develop and activate marketing strategies within DCP to support category team on new opportunities and accounts
- Lead integration between partner brands and Disney ecosystem, driving fashion-forward innovative 360 marketing campaigns (including in-store POS, windows, digital content, events, screenings, loyalty campaigns, synergy opportunities, etc.) with accounts, across all franchises, as well as category growth initiatives such as shop-in-shops, cafes, new experiences.
- Leverage macro and micro trends along with audience, category and retailer insights to craft more effective marketing campaigns for DCP, with maximum return on investment
- Collaborate with global DCP team, activation regional programs for global accounts and providing regular account strategy and campaign updates
You Will Have
- 6-8 years of marketing experience
- Experience within specialist Fashion, Footwear and Accessories consumer products marketing
- Experience planning, driving and evaluating innovative, outstanding softlines marketing campaigns with social and influencers
- Experience in pitching to SL brands, licensees, retail partners and DTRs
- Experience establishing effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
- Experiencing leading and managing a team
- Ability to give both internal and agency creative teams direction and briefs, and manage feedback and approval process within brand guidelines
- Ability to analyze data and implement recommendations to achieve business targets
- Computer skills including MS Word, Excel, PowerPoint and Keynote
- Flexibility for travel
Education
- Bachelor's Degree in Marketing, Business, Communications or equivalent work experience
- Master's in Business Administration is preferred
Additional information
This is a Full-time role
This position may be located in Glendale, CA or Celebration, FL
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in Glendale, CA is $123,000 - $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Experiences:
Disney Experiences da vida a la magia de las historias y franquicias de Disney con parques temáticos, resorts, cruceros, experiencias vacacionales exclusivas, productos y más en todo el mundo. Disney destaca en la industria de viajes con seis destinos turísticos en los Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de propiedad vacacional y un galardonado negocio de aventura familiar guiada. Además, las operaciones globales de productos de consumo de Disney incluyen el mejor negocio de licencias del mundo, las marcas editoriales para niños más grandes del mundo, uno de los licenciantes de juegos más grandes del mundo en todas las plataformas y ubicaciones de tiendas de Disney en todo el mundo y en línea.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Consumer Prod & Interactive Media , que forma parte de una empresa comercial que denominamos Disney Experiences.
Disney Consumer Prod & Interactive Media es un empleador que ofrece igualdad de oportunidades. Los solicitantes de empleo serán considerados independientemente de la raza, el color, la religión, el sexo, la nacionalidad, la orientación sexual, la identidad de género, la discapacidad o la condición de veterano protegido. Disney aboga por un entorno comercial donde las ideas y las decisiones de todas las personas nos ayuden a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.