Marketing Strategy Associate-Lucasfilm
Aplicar ahora Aplique más tarde Job ID 10100488 Ubicación Glendale, California, Estados Unidos Business Disney Experiences Fecha de publicación 27/09/2024Detalles del empleo:
About the Role & Team
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
As a Marketing Strategy Associate with the DCP Marketing Team, you will help develop the go-to-market strategies and execution of communication plans for the Lucasfilm brand. You'll partner with internal Cast Members and external agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. You will be responsible for providing input, building, shaping, and guiding integrated communication plans, and monitoring and analyzing campaign performance as part of a dynamic marketing team.
You will report to the VP- Franchise Development
This is a Full-Time role
What You Will Do
Achieve annual results by working with management to develop and support marketing programs that incorporate strategy, critical thinking, analytics, and innovation
Support brand growth through communication planning, channel strategies, and brand management
Help develop integrated marketing and sales communication by working with cross-functional teams
Analyze data to identify marketing strategies, conclusions and business opportunities
Maintain a high-level understanding of marketing trends in the consumer products space
Use consumer insights and research to provide relevant input to partners across the entire marketing organization
Support marketing activities, in partnership with sales, in-house creative agency, public relations, promotions, broadcast, media, and digital teams, to achieve seamless execution of marketing communication plans
Provide overall creative feedback on marketing tactics and programs
Develop and deliver presentations for partners and senior management
Share updates with leadership to ensure all programs and plans have buy-offs by leaders and partners
Required Qualifications & Skills
1+ years of consumer marketing experience in branding, category licensing, franchise, or other related field
Media planning and social media skills
Experience framing up a verbal or written POV to influence leaders, partners, and peers
Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment.
Demonstrated analytical skills to analyze the performance of marketing tactics and business results
Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
Experience using Keynote, Photoshop, PowerPoint, Word, and Excel
Preferred Qualifications
Preferred experience in Marketing Strategy, Consumer Package Goods Brand Management, Advertising Account Management, Business/Program Management
Strong knowledge of the Star Wars franchise
Education
Bachelor's Degree in Marketing, Business, Communications or equivalent experience
Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The base salary for this position in Glendale, CA is $70,000- $93,800. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Experiences:
Disney Experiences da vida a la magia de las historias y franquicias de Disney con parques temáticos, resorts, cruceros, experiencias vacacionales exclusivas, productos y más en todo el mundo. Disney destaca en la industria de viajes con seis destinos turísticos en los Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de propiedad vacacional y un galardonado negocio de aventura familiar guiada. Además, las operaciones globales de productos de consumo de Disney incluyen el mejor negocio de licencias del mundo, las marcas editoriales para niños más grandes del mundo, uno de los licenciantes de juegos más grandes del mundo en todas las plataformas y ubicaciones de tiendas de Disney en todo el mundo y en línea.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Consumer Products, Inc. , que forma parte de una empresa comercial que denominamos Disney Experiences.
Disney Consumer Products, Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.