Associate Director - Ad Sales, HGEC & Kids

About the Role:

As the Region Head for Hindi GEC & Kids, the incumbent will be responsible for leading a team of Ad Sales professionals, devising regional sales strategies in line with the national plan, driving teams to achieve revenue targets, and anchor relationships with strategically critical key accounts and agencies in the territory.

Context:

Star Plus being the No 1 HGEC channel in the country, the quantum of business from every client is of significant value. Disney Kids channels cluster being leader in the genre with 5 channels to be managed, it is important to have a strong resource managing this portfolio.

Star Bharat positions itself as a one stop destination for Romance with Love! A source of life, a beautiful feeling, a universal language that cuts across age, gender & culture with this beautiful emotion. The new positioning represents the emotion of following one’s heart, aims to encourage viewers to fall in love and express themselves.

Key Responsibilities:

Strategic / Policy related KRAs

Carving out a regional revenue generation strategy for the channels basis market analytics, understanding of channel performance and expectations; and basis this strategy lay the roadmap for quarterly/bi-annual/annual channel sales targets.

• Work closely with the National Channel Head to create the quarterly/bi-annual and annual sales plan by providing inputs specific to their region (key accounts and their expected advertising spends, understanding of categories etc.)
• Develop and maintain relationships with key stakeholders within agencies and brands - CMOs, Brand Leads, agency leads so as to act as a thought partner for them to help them bring in efficiencies in their advertising campaigns. Also have direct visibility on upcoming campaigns.
• Build strategies to strengthen relationships within existing clients and to identify new clients

Operational / Process / Technology related KRAs

• Build a deep product (Genre/Channel) and market (clients, agencies) understanding along with economic factors that have a direct/in—direct impact on client spends.
• Prospect agencies and clients alike to sell our suit of offerings and solutions
• Leverage key relationships with clients and agencies to drive high value deals, complex negotiations and identify opportunities to maximise market share and revenue. 
• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
• Supervise execution of deals and campaign effectiveness evaluation. Manage escalations and conversions based on post evaluation.
• Work with cross-functional teams internally to ensure campaign success, growth of partnerships and identify additional monetization opportunities
• Work closely with PRS and Operations teams to deliver on deals to exceed advertiser and agency marketing objectives and expectations
• Ensure adherence to internal processes and compliance guidelines

Financial Accountability / Commercial Impact

• Monthly/Quarterly/Annual revenue projections for the region
• Driving team towards accurate revenue projections and ensuring achievement of revenue numbers within timeframe
• Ensuring achievement of CPRP benchmarks and high market share by team
• Achievement of CPRP benchmarks and high market share by team
• Drive team to identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
• Continuously strive to identify opportunities to maximise revenue opportunities in both TV and Digital, through a bundled approach

People Management KRAs

• Driving and motivating the sales force to achieve numbers by undertaking reviews and sales funnels, and driving sales processes
• Developing talent and career management by identifying learning opportunities, recognizing and rewarding high performance and coaching and mentoring
• Building a culture of cross-functional collaboration and driving team to productively work across functions (PRS, Operations, Analytics etc.) and resolving escalations / conflict management where required.
• Managing performance of direct reports by continuous performance feedback, timely course-corrections and working with HR to launch performance plans as and when required. Ensuring similar practices are followed by all people managers within team.

Performance Measures:
•                Revenue contribution

•                Price / yield

•                Client Count (Effective coverage)

•                Coaching and developing team

Qualifications:

•                Minimum Qualification: MBA

•                Total of 11-14 years of experience with sales experience

Personal Attributes:

•                Business acumen

•                Analytical thinking

•                Networking

•                Process orientation

•                Conflict management

•                Collaboration

•                Negotiation and Influencing

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.