Associate Director – Channel Marketing, Star Maa
Aplicar ahora Aplique más tarde Job ID 10088391 Ubicación Hyderabad, India Business The Walt Disney Company (India) Fecha de publicación 30/04/2024Detalles del empleo:
Context:
This role is pivotal in driving audience engagement, brand awareness, and subscriber/viewership growth. This position involves developing and executing comprehensive marketing strategies tailored to both traditional television broadcasting and our digital streaming platform. This role involves developing and executing integrated marketing campaigns encompassing Above-The-Line (ATL) and Below-The-Line (BTL) activities, on-ground activations, and new product launches. This multifaceted role involves strategic planning, audience engagement, brand management, and performance analysis to drive subscriber/viewer acquisition, enhance brand visibility, and foster innovation in a competitive and rapidly evolving entertainment landscape.
Key Responsibilities:
Developing marketing strategies that are tailored to the Telugu-speaking audience and the local market.
Identifying popular cultural and social trends among the audience and incorporating them into marketing campaigns.
Collaborating with the programming team to identify marketable content and create marketing plans for new shows and series.
Identifying target audience segments and developing campaigns that resonate with them.
Creating and managing budgets for campaigns and ensuring that campaigns are cost-effective.
Working closely with media buying agencies to secure advertising rates and placements in local Telugu media outlets.
Monitoring the effectiveness of marketing campaigns and making adjustments as necessary to achieve maximum impact.
Staying up-to-date with the latest marketing trends and techniques in the market, and adapting strategies accordingly.
Building and maintaining relationships with content creators, distribution partners, advertisers, and other stakeholders to leverage synergies and drive mutual growth
Manage the Marketing team members and providing guidance and support as necessary.
Performance Measures:
Increase in Telugu Business’ audience reach and ratings.
Increase in brand awareness and recognition among the Telugu-speaking audience.
Increase in engagement and interaction on social media platforms and other digital channels.
Positive feedback and reviews from viewers and stakeholders.
Successful execution of marketing campaigns and initiatives within budget and timeline.
Effective management and leadership of the marketing team.
Consistent monitoring and analysis of market trends and competition.
Development and implementation of new marketing strategies and techniques to reach and engage the target audience.
Qualifications:
Minimum Qualification: MBA or Postgraduate with 10-13 years’ work experience in a related role.
Personal Attributes:
Strong leadership and management skills.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Strong analytical and strategic thinking skills.
A deep understanding of the Telugu-speaking audience and local market trends.
Results-driven mindset.
Adaptability and flexibility.
Strong project management skills.
Attention to detail and ability to manage budgets effectively.
A passion for the TV and entertainment industry.
Acerca de The Walt Disney Company (India):
Star India ha dominado el panorama de los medios indios durante más de 30 años y es uno de los principales conglomerados de medios del país, llegando a más de 700 millones de telespectadores al mes en India y más de 100 países.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Star India Pvt Ltd (SIPL) , que forma parte de una empresa comercial que denominamos The Walt Disney Company (India).