Manager, Marketing (China)
Aplicar ahora Aplique más tarde Job ID 7006492520210721 Ubicación Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Fecha de publicación 21/03/2023Detalles del empleo:
The position will support the Head of China Market to unveil the by market potential and develop & implement business strategy to drive visitation. The incumbent will work closely with discipline teams to provide market intelligence & learnings that help develop & update the market strategies. The insights and learnings will be translated into creative assets & trade materials adaptation, local media & buying strategies and other marketing levers that are relevant to put right pressure into these markets.
The incumbent will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check & distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.
Responsibilities:
Develop region specific strategy by incorporating relevant insights and market trends to tailor activation and strategic approach, demonstrate superb knowledge and understanding to China consumers and translate relevant insights into campaigns and strategy
Translate China market insights and latest trends to HK team understandable manner. Drive implications for Hong Kong Disneyland, seek creative solutions and mobilize other discipline teams to make activations feasible for Hong Kong Disneyland
Demonstrate knowledge in China trending platforms (Weibo, WeChat, Little Red Book), able to develop strategy and activation asks to guide discipline teams on campaign activations. Familiar with platform measurement and industry benchmark to enable on-going improvement despite the restrictive environment for tracking
Showcase experience to partners with China data giant (Tencent, Alibaba, ByteDance etc.) and leverage their data tools and capability to inform strategic planning, sharpen audience targeting and drive on-going activation optimization
Develop annual/multiple-year marketing campaign planning, lead business reviews and measures of budget use & campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
Develop and execute Greater Bay Area business roadmap with the mindset to drive relevance for China audience while balancing interest of local business. Excellence in execution follow through with superb collaboration with cross functional teams
Establish close partnership across different teams to translate the strategies into effective campaigns
Develop and coach a team of marketing professionals to perform
Basic Qualifications:
Bachelor’s degree in marketing or related discipline
6-8 years of Solid Business to Customer marketing experience in companies that are best-in-class in marketing discipline with Profit and Loss responsibilities
Excellence communication skills as represented the voice of different consumer segments
Vertical and Lateral influence skills, conflict management and strong negotiation skills
Strong in strategic & conceptual thinking and effective communication
Leadership skill is required to form vision and drive business including aligning goals and moving projects towards goals
Prefer knowledge on how different players in the tourism industry play and how Hong Kong Disneyland can leverage from them to achieve win-win in the tourism industry
Prefer knowledge on local market’s trade & consumer landscape (retailers, malls) can play to add value, define our common platforms, and what we can offer in exchange
Fluent in written & spoken Mandarin & English
#LI-GN1 HKProfessional
Acerca de Hong Kong Disneyland Resort:
El Hong Kong Disneyland Resort ofrece experiencias Disney inolvidables y culturalmente distintivas para huéspedes de todas las edades y nacionalidades. En Hong Kong se encuentra el quinto Disney Resort del mundo. El paisaje de la ciudad y la cultura vibrante y diversa han inspirado a nuestros Imagineers a crear una variedad de entretenimiento que es única en Hong Kong Disneyland Resort.
Hong Kong Disneyland consta de las siguientes siete áreas temáticas: Adventureland, Fantasyland, Grizzly Gulch, Main Street U.S.A., Mystic Point, Tomorrowland y Toy Story Land. Estas áreas cuentan con atracciones temáticas, entretenimiento y experiencias interactivas, restaurantes, tiendas y puestos de refrigerios. Además, hay desfiles diarios y eventos nocturnos. El complejo turístico tiene tres hoteles temáticos: Hong Kong Disneyland Hotel, Disney Explorers Lodge y Disney’s Hollywood Hotel.
Hasta la fecha, Hong Kong Disneyland Resort ha recibido a millones de huéspedes. Desde 2006, Hong Kong Disneyland se ha clasificado entre los cinco lugares más populares para visitar en Hong Kong, según la revisión anual de estadísticas de la Junta de Turismo de Hong Kong.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa diversificada líder en medios y entretenimiento familiar a nivel internacional con los siguientes segmentos comerciales: Disney Entertainment, ESPN, Disney Parks, y Experiences and Products. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su nombre preeminente en la industria del entretenimiento actual, Disney continúa orgullosamente su legado de crear historias y experiencias de primer nivel para cada miembro de la familia. Las historias, personajes y experiencias de Disney llegan a consumidores y huéspedes de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y Cast Members trabajan juntos para crear experiencias de entretenimiento que sean tanto universales como locales.
Este puesto es en HK International Theme Parks Limited , que forma parte de una empresa comercial que denominamos Hong Kong Disneyland Resort.