Senior Manager, Consumer Insights
Aplicar ahora Aplique más tarde Job ID 10145685 Ubicación Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Fecha de publicación 12/03/2026Detalles del empleo:
Act a key lead in providing consumer insights and market analytics to help Hong Kong Disneyland (HKDL) develop our understanding of the market place and target markets. Covering market sizing, consumer tracking, segmentation, consumer foresight, social listening and ad testing, this role helps us deepen our knowledge of the consumer to support marketing and strategic business initiatives. The lead will oversee a team that draws together disparate primary and secondary datasets to generate a cohesive and insightful view of the needs and attitudes of current and future guests to HKDL park and resorts.
Job Responsibilities:
• Source and develop insights around tourism activity and sentiment across the region. Leverage primary and secondary data sources to inform the macro understanding of travel and tourism sector and potential impact on HKDL park and resorts.
• Develop foresight capabilities to understand future trends, establish the risks and opportunities across all lines of business. Oversee social media analysis and consumer panel to generate ‘in the moment’ consumer insights
• Lead the execution, development and analysis of brand health studies which underpin our understanding of HKDL’s brand positioning, appeal and marketing performance locally and across the region
• Lead the design and analysis of ad hoc projects and analysis to support commercial initiatives across the business. Work with stakeholders to support their region-wide understanding of sales, pricing, park/ resort development initiatives and performance and the likely impact to HKDL
• Oversee marketing focused insights to bring to life our target consumer markets and quantify the success of marketing activations. Lead pre testing of large scale consumer activations across park and resorts to help support marketing strategy
• Lead, coach and develop cast members to elevate the analytical capabilities and commercial acumen of the team
Job requirements:
• Bachelor’s degree in marketing, communications, applied mathematics, statistics, business
• Relevant experience with knowledge of quantitative analyses and advanced statistics, having gained progressive experience in research agency and/or consulting firm with some internal client experience a plus
• Experience in tourism products, resorts, airlines, hospitality, or similar consumer-centric sectors is preferred
Strong understanding of both Mainland China and APAC consumer behaviors, digital ecosystems and cultural nuances that influence guest decision-making.
• Ability to relate to departments with different priorities and orientations, as well as understanding their business model and operational priority; interpret findings and make actionable recommendations with user buy in and commitment
• Ability to translate technical findings into actionable recommendations based on user-friendly reports and presentations
• Solid negotiation, persuasion, communication and presentation skills
• Ability to work with multiple stakeholders and handle multiple work assignments with high standards
• Excellent command of written and spoken English, Cantonese and Mandarin
HKProfessional #LI-AI1
Acerca de Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort ofrece experiencias inolvidables y culturalmente distintivas de Disney para huéspedes de todas las edades y orígenes. Repleto de sus historias y personajes favoritos de Disney, Hong Kong Disneyland Resort ofrece a los huéspedes la oportunidad de explorar ocho tierras diversas que albergan atracciones y entretenimiento galardonados y únicos. Completa tu aventura con estadías en los lujosos hoteles Disney del complejo. La magia no termina en nuestras puertas; como miembro dedicado de la comunidad local que se preocupa profundamente por el bienestar social, Hong Kong Disneyland Resort transmite su magia a través de programas de servicio comunitario que ayudan a las familias necesitadas, impulsan la creatividad entre los niños y las familias, fomentan la protección del medio ambiente e inspiran una vida más saludable.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en HK International Theme Parks Limited , que forma parte de una empresa comercial que denominamos Hong Kong Disneyland Resort.