Senior Marketing Executive (Social, Through the Line)
Aplicar ahora Aplique más tarde Job ID 10102789 Ubicación Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Fecha de publicación 02/10/2024Detalles del empleo:
Reporting to Manager, Marketing, the candidate will work closely with Associate Manager, Marketing, Local Activation Team. This Senior Marketing Executive will be responsible for developing, implementing, and reporting marketing activation initiatives focusing on Hong Kong market.
He or she will assist the team to plan and execute both campaign-based and always-on projects primarily on social media platforms such as Facebook, Instagram and YouTube. Other regional social platform experience will be a bonus including but not limited to Tik Tok, Douyin, Wechat, Red etc.
He/She will also work closely with different internal and external stakeholders on implementation and execution of integrated marketing communication plan and materials with the objective of delivering strategic communication platform, creative assets for through-the-line campaign (included by not limited to ATL, BTL, digital, social, event, CRM) efficiently, ensuring quality in deliverables and alignment with the overall strategy.
Job Responsibilities:
Activation plan implementation with agencies management
- Fully understanding the business and market needs and developing and executing comprehensive social media strategies to enhance brand and campaign awareness and engagement.
- Manage and curate content across all social media platforms, ensuring alignment with brand voice and messaging
- Being an active and fast learner to adapt the brand guideline and apply to the content and assets.
- Briefing and managing agencies and vendors and making the social plan and activations come to life
- Working closely among marketing teams and different LOBs with strong communication skills
- Monitoring the performance of social channels and sharing the latest trends and news with the team
Extensive creative services provision
- Liaising with local Hong Kong market team on creative needs and to identify advertising requirements.
- Briefing internal creative team/external agencies and closely working with them on the execution of the creative plan/material requisition and to ensure all materials are delivered with quality and on time.
- Presenting creative work to local market team to obtain approval from them and respective executives.
- Liaising with, and acting as the link between, local Hong Kong market team and internal creative team/ agencies by maintaining regular contact to ensure that communication flows effectively.
- Monitoring and reviewing the effectiveness of creative campaign.
Communication materials consistency
- Act as brand guardian to non-marketing business units to ensure all communication materials carries consistent Disney style and within brand guidelines.
Requirements:
- Bachelor’s degree in communication, marketing management or relevant disciplines
- Min. of 4 years of working experience in developing content and managing social media campaigns, with experience in China as a plus
- Solid knowledge in content creation, assessment development with analytical sense to evaluate campaign effectiveness
- Independent and high organizational skills to work under fast-paced environments to deliver high quality work
- Strong collaboration and interpersonal skills with excellent story-telling and presentation skills
- Fluent in both written and spoken Chinese and English
HKProfessional #LI-AI1
Acerca de Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort ofrece experiencias inolvidables y culturalmente distintivas de Disney para huéspedes de todas las edades y orígenes. Repleto de sus historias y personajes favoritos de Disney, Hong Kong Disneyland Resort ofrece a los huéspedes la oportunidad de explorar ocho tierras diversas que albergan atracciones y entretenimiento galardonados y únicos. Completa tu aventura con estadías en los lujosos hoteles Disney del complejo. La magia no termina en nuestras puertas; como miembro dedicado de la comunidad local que se preocupa profundamente por el bienestar social, Hong Kong Disneyland Resort transmite su magia a través de programas de servicio comunitario que ayudan a las familias necesitadas, impulsan la creatividad entre los niños y las familias, fomentan la protección del medio ambiente e inspiran una vida más saludable.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en HK International Theme Parks Limited , que forma parte de una empresa comercial que denominamos Hong Kong Disneyland Resort.