Corporate Brand Management Coordinator

Job Title 

Corporate Brand Management Coordinator

Department 

EMEA UK Marketing 

Line of Business 

Brand Management 

Contract Type 

Full Time Employee 

Location 

Hammersmith 

Reports To 

Senior Manager Corporate Brand Management & Ad tier 

Direct Reports 

N/A  

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

Be you, be here, be part of the story!

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

Overall Purpose of the Role 

Corporate Brand Management (CBM) EMEA’s role is to protect the integrity and health of TWDC’s brands and characters, by applying the highest brand standards across all LOBs.    

This Co-Ordinator role supports the wider CBM team in ensuring there is complete comprehension & application of brand guidelines across all lines of business and that the correct approval processes are understood and implemented.  

It is a highly collaborative role, to support LOB’s efforts to create brand enhancing products, marketing campaigns, partnerships and experiences which meet their business objectives as well as TWDC brand standards.  

CBM is solutions orientated & helps teams to navigate the guidelines and approval processes for excellent results.  

As a small team the Co-Ordinator will work across all levels, so there is an expectation of diplomacy and gravitas required. 

The Co-Ordinator will need to be flexible, and adaptable as no 2 days are the same in this role.  

Areas of Responsibility 

• Admin support for the team including deck templates and minutes from brand Clinic 

• Administration for Approval Systems including PAS, OPA and ELS 

• Reporting from various approval work streams  

• Development and maintenance of Disney Approval systems including liaising with IT and ensuring user lists are up to date 

• Brand training admin support and reporting 

• Support the CBM team in consultation and approvals throughout the business when required including influencer and prize package approvals 

• Actively review and feedback on assets for Disney Consumer Products through OPA system  

• Approve and review submissions through the Fort D system, ensuring they meet our nutrition policy  

• Represent CBM in brainstorms and solution workshops throughout the business 

• Support Manager and Director on the review, assessment and tracking of Nat Geo promotional concepts  

• Keep brand contact lists and documents up to date 

• Asset sourcing for brand touch point projects  

• Support the team on other ad-hoc tasks as projects arise  

• Keep abreast of new brand impact topics and competition activation reviews.  

Areas of Accountability (Strategic Impact, Financial, Management, Relationships) 

This role will: 

• Support the Senior Manager and Manager in their daily roles and Director when required 

• Have a good knowledge on priority franchise strategies and contacts 

• Be the team expert on PIXAR titles  

• Understand the brand positioning and consumer perspective from the insights team to inform guidance 

• Build and maintain constructive relationships across the organisation at various levels.  

• Great brand ambassador at all times 

• Appreciate and recognise market-specific business needs and brand challenge 

Experience and Professional Qualifications Required 

• Strong communicator across all levels of the business 

• Keen and competent presenter to small and big audiences 

• Excellent IT skills  

• Creative thinker 

• Solutions orientated 

• Extra language an advantage 

• EMEA Travel may be necessary on occasion  

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Disney+ Subscription
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.