Performance Marketing Manager (Fixed-term contract)

About the Role:

As a Performance Marketing Manager, you will take the lead in shaping and executing strategic paid media campaigns across multiple digital channels, including affiliates, paid search, display and social platforms. Your remit will include developing quarterly media plans, set weekly budgets, and defining performance KPIs to drive traffic and acquire new customers, all while closely aligning with wider business goals.

You will oversee the end-to-end management of digital paid media strategies, ensuring each activation is optimised for measurable results and supports the growth objectives of Disney Experiences. Working collaboratively with internal stakeholders, you will apply a data-driven, full-funnel approach, incorporating audience targeting and segmentation, to deliver innovative, customer-centric campaigns that bring the magic of Disney to audiences worldwide.

This is a 12-month, fixed-term contract role, based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.

Values

You'll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

Responsibilities:

As a Performance Marketing Manager, you will oversee the strategic planning, execution, and optimization of paid media campaigns across various channels. Your leadership will ensure alignment with organizational goals and the delivery of measurable results. This role requires adaptability, accountability, and the ability to mentor and lead a team effectively.

Strategy & Planning: 

• Lead the development of quarterly media plans for all paid media channels, establishing weekly budgets and performance KPIs across all current and prospective markets. Coordinate channel mix strategy with other stakeholders in partnership with the Senior Digital Marketing Manager.
• Oversee the execution and management of the overarching marketing strategy within digital paid media performance channels, including but not limited to affiliates, paid search, display, and paid social platforms.
• Take full responsibility for channel performance across paid activations, ensuring alignment with campaign objectives and KPI targets.
• Implement a comprehensive funnel approach to campaign activation, incorporating audience targeting and segmentation as required.
• Collaborate closely with the Senior Digital Marketing Manager to ensure Paid Media plans align with broader strategic direction, business commercial objectives, non-paid channel strategies, and long-term budget and forecast planning.
• Together with the Senior Digital Marketing Manager, direct digital marketing strategy throughout EMEA and identify opportunities to accelerate new customer acquisition at an appropriate cost per acquisition. Maintain awareness of local consumer insights and adhere to best practice benchmarks.

Channel Oversight 

• Align campaign activities with overarching marketing and business strategies to optimise customer acquisition and campaign return on investment. Provide support to the broader team in executing campaigns across multiple channels and platforms, collaborating as needed with partners such as Google, META, TikTok, CJ Affiliates, and others.
• Direct the Affiliate Marketing strategy and assist the Performance Marketing team with management of affiliate networks, publisher recruitment, campaign activation, commission validation, and overall communication with publishers.
• Oversee Paid Search, Display, and Paid Social channels by supporting the Performance Marketing team with campaign activation, monitoring, and reporting.
• Assess paid channel performance in partnership with our agency team and identify opportunities for strategic budget allocation across channels and markets.

Team & Partner Management: 

• Serve as the main contact between the digital marketing team and third-party agencies, ensuring accountability for KPIs and supporting long-term agency relationships with the Senior Digital Marketing Manager. Facilitate campaign deployment and maintain effective collaboration between performance marketing teams and agency partners through process management and project prioritization.
• Oversee paid media team operations, including regular and ad hoc reporting, administrative tasks, and adherence to deadlines. Promote a test-and-learn approach within the team to drive channel and business growth. Manage financial processes for performance marketing, ensuring accurate handling of POs and invoices. Handle workload, training, and development for the performance marketing team.

Cross Functional Input: 

• Coordinate with the online team to stay updated on key products, promotions, and business activity.
• Partner with the Creative team for briefs, campaign alignment, and analysis to support marketing goals.
• Collaborate with merchandising and digital teams to optimize performance marketing impact.
• Work with guest experience to boost awareness of in-store activities.

Required Qualifications & Skills:

• Degree level education in a relevant field or equivalent experience in e-commerce marketing, ideally within a European multi-channel retailer.
• Significant experience in the B2C digital marketing landscape, managing multiple performance marketing campaigns, budgets, and costs.
• Proven ability to work cross-functionally with internal and external stakeholders to achieve shared objectives, and build effective relationships at all levels.
• Strong working knowledge of analytics and performance marketing systems (e.g. Omniture, Google Analytics), and acquisition channels such as paid search, affiliates, and SEO.
• Demonstrated ability to manage, coach, and develop team members, adopting a data-led and analytical approach.
• Commercially minded, with a good grasp of brand management and ROI generation, and the confidence to propose creative ideas.
• Excellent MS Excel skills and exceptional attention to detail.
• Outstanding time management, organisation, and the ability to prioritise and meet deadlines whilst remaining flexible.
• Fluent in English (verbal and written), with other European languages considered an asset; culturally sensitive.

• The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups - WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.