Senior Data Analyst, Marketing Analytics

About the Role & Team

This role will require you to be onsite 4 days a week.

Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families.  The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices).   

The Disney+ team is responsible for the roll out and ongoing performance and operations of Disney+ across EMEA, specifically focused on programming strategy, marketing, customer acquisition and retention, partnerships, research, and analytics. 

We are looking for an enthusiastic Senior Analyst to join our Disney+ EMEA Analytics & Insights team with expertise in Marketing Analytics. This role will be pivotal in helping us evaluate strategic marketing initiatives to drive acquisition and improve retention for our EMEA Disney+ business. 

This role will leverage excellent technical, storytelling and communication skills, as well as the ability to work cross-functionally to identify business needs and deliver marketing insights across EMEA. 

What You Will Do

• Collaborate closely with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps. 

• Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of our marketing investments. 

• Partner with internal Analytics teams globally on model alignment and on-going development of marketing measurement methodologies. 

• Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns. 

• Liaise closely with third-party media owners and be across past and upcoming media plans. 

Required Qualifications & Skills

• Experience as a Marketing Analyst, Data Scientist or similar. 

• Proven experience and strong knowledge of regression analysis including MMM, A/B tests and other statistical modelling techniques. 

• Excellent proficiency in SQL and working with data warehousing technologies (e.g. Snowflake). 

• Ability to use data visualisation tools such as Looker/Tableau. 

• Proficiency in Python or R. 

• Ability to convert technical outputs into succinct and compelling presentations with clear narrative and actionable recommendations. 

• Strong clarity of communication. 

• Excellent stakeholder management with proven experience of effectively engaging with senior stakeholders. 

The Perks

• 25 days annual leave

• Private medical insurance & dental care

• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free

• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing

• Excellent parental and guardian leave

• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.