Digital & Marketing Supervisor (FTC 6 Months)
Aplicar ahora Aplique más tarde Job ID 10043335 Ubicación Milán, Italia Business Disneyland Paris Fecha de publicación 14/03/2023Detalles del empleo:
For our Milan office, we are looking for an energetic and driven Digital & Marketing Supervisor (6 months Fixed Term Contract) to support the local Marketing Manager to achieve room nights, tickets, and revenue goals for Parks & Resorts (specifically Disneyland Paris). You will support the team by developing & supervise marketing and communication initiatives, partnerships with third companies, and delivering effective marketing campaigns. All of this will be with a special focus on digital communication and you also will be based in our Milan office.
Tasks can include:
- Support Marketing Manager in creating initiatives and special projects across all touchpoints in order to support Parks & Resorts Italian business
- Develop partnerships with 3rd party companies and in synergy with TWDCI to increase product awareness and data collected
- Identify digital special initiatives (with or without partners) and create special projects for media promo to maximize online visibility, traffic to the website, and direct sales
- Develop and review all marketing and advertising materials, for both ATL and BTL, online and offline, and sign them off (spots, videos, banners, flyers…).
- Develop creative briefs for the Central Creative team or agency to address market and partner needs while ensuring consistency with brand strategy
- Localize digital and media BtoC assets to fulfill local needs in alignment with global strategy and guidelines.
- Digital touchpoints: adapt content to market needs provide ads site links, texts for search, and materials for affiliation network
- Support website research results analysis and identify local insights and actionable initiatives to drive business.
- Coordinate local Social Media content and work with the Central team on the editorial plan, asset development, posting
- Marketing budget management with cost allocation for each activity
Key Skills required:
- Excellent IT skills – particularly PowerPoint, Excel (Access, Adobe, etc ideal)
- Good understanding of commercial marketing, creative process, high level of accuracy, creativity, and enthusiasm.
- Digital competencies, such as understanding of digital marketing (KPIs & digital assets)
- Tourism industry experience (ideal)
- Excellent time management skills with the ability to prioritise and work under pressure.
- Excellent interpersonal skills and a good flexible approach with daily routines and tasks
- Knowledge of media landscape (+ travel industry desirable).
- Interest and passion for the Disney brand
- Available to travel occasionally
- Fluent in English & Italian essential
- French language skills are desired but not essential
Perks:
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B, and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
Acerca de Disneyland Paris:
Disneyland® Paris es una compañía en la que los sueños realmente se hacen realidad. Aquí, nuestros Cast Members (miembros del elenco) trabajan en el escenario o detrás de este, en cientos de profesiones. Su misión: ofrecer a cada huésped una experiencia inolvidable de Disney en nuestros 2 parques temáticos y nuestros 7 hoteles, así como en Disney Village. La pasión y el entusiasmo de nuestros equipos han convertido a nuestra compañía en el principal destino turístico de Europa.
Crear sueños conlleva muchas responsabilidades. Para nuestro resort, el desarrollo a largo plazo debe basarse en un modelo de turismo sostenible. Hemos asumido importantes compromisos sociales y medioambientales, que buscamos implementar con la continua participación de nuestros empleados y partes interesadas.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa diversificada líder en medios y entretenimiento familiar a nivel internacional con los siguientes segmentos comerciales: Disney Entertainment, ESPN, Disney Parks, y Experiences and Products. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su nombre preeminente en la industria del entretenimiento actual, Disney continúa orgullosamente su legado de crear historias y experiencias de primer nivel para cada miembro de la familia. Las historias, personajes y experiencias de Disney llegan a consumidores y huéspedes de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y Cast Members trabajan juntos para crear experiencias de entretenimiento que sean tanto universales como locales.
Este puesto es en THE WALT DISNEY COMPANY ITALIA SRL , que forma parte de una empresa comercial que denominamos Disneyland Paris.