Analyst, Marketplace & Platform Research
Aplicar ahora Aplique más tarde Job ID 10103182 Ubicación Nueva York, Nueva York, Estados Unidos Business ESPN Fecha de publicación 12/11/2024Detalles del empleo:
The Analyst, Marketplace & Platform Research, will be instrumental in establishing a high-level understanding of the media ecosystem in which sports fans live. They will assist in the collection, analysis of data and communication of insights to gauge performance across a wide variety of networks, apps, streaming services, and other products.
Departmental Summary:
ESPN Research sits central to many functions within the company, studying and informing internal teams about fan behavior and sentiment. The team oversees measurement and reporting across all platforms and properties, as well as brand, content, fan and marketplace research.
Responsibilities:
The role will entail both tracking and reporting as well as project-based work that spans strategic content and business focused priorities. The scope of research includes work on Pay TV trends (MVPDs and DMVPDs), evolving media and consumer behavior (e.g. television viewing, streaming, app usage), DTC pricing and positioning, and consulting sports/properties teams on special projects. Additionally, the Analyst will assist in the tracking of the Sports Betting Landscape, and the performance of ESPN BET, the company’s sports betting offering . These efforts will support Corporate Strategy, Programming, Business Development & Innovation, Finance, Distribution, Product and Marketing.
The Analyst will utilize all forms of media research, including syndicated television, streaming, and digital data as well as primary methodologies, both qualitative and quantitative. The Analyst will develop analyses that require culling multiple sources into streamlined insights and narrative perspectives in various deliverable formats. Across these resources, the Analyst will be responsible for managing several vendor relationships, keeping up to date on evolving methodology and exploring new partners with whom to work.
The role will represent ESPN Research in presenting to senior leaders and in cross-departmental strategy sessions and express a strong, thoughtful, data-based point of view drawing on media and consumer behavioral trends. They will report to the Manager, Marketplace & Platform, ESPN Research.
Qualifications:
- Minimum of 1 year of research experience
- Understanding of the media marketplace
- Experience in quantitative methods such as survey design and development, sampling and analysis including proficiency with SPSS
- Experience in qualitative research methods such as focus groups and consumer panel management
- Familiarity with Nielsen’s suite of national TV tools like NNTV and National TV Toolbox
- Ability to apply appropriate research methods to business questions
- Flexibility to interpret and integrate numerous data sets together to uncover insights and form an analysis
- Ability to ladder up insights into strategic, high-level recommendations
- Strong written and communication skills, including experience presenting metrics to senior leaders
- Proficient in Windows-based PC applications - Excel, Word and PowerPoint
- Collaborative nature and ability to work well in a team environment
Preferred Qualifications:
- Familiar and/or experienced with digital media research tools such as comScore, SimilarWeb, etc.
- Familiar and/or experienced with media research tools such as HUB, Antenna, Kantar, STREAMTrack, etc.
- Exposure to advanced analytical applications such as Power BI, Tableau, Looker, etc.
- A working understanding of conjoint analyses as well as familiarity across other advanced statistical techniques such as segmentation, driver analysis, max-diff, etc.
- Understanding of the market positioning and strategies of ESPN and the Walt Disney Company.
Required Education:
- Bachelor’s Degree
#ESPNMedia
The hiring range for this position in New York, NY is $67,400 to $90,500 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de ESPN:
Trabajar en ESPN es diferente de cualquier otra cosa. Esto se debe a que siempre estamos buscando nuevas formas de interactuar con los aficionados, sin importar dónde o cómo se conecten con los deportes. Cada día hacemos cosas que nadie ha hecho, todo ello en una cultura dinámica en la que desafiamos las posibilidades y nos superamos continuamente. Cuando tienes la última tecnología, ideas innovadoras y talento de primera clase en tu equipo, cada día, es extraordinario.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Walt Disney Direct-to-Consumer & Intl , que forma parte de una empresa comercial que denominamos ESPN.
Walt Disney Direct-to-Consumer & Intl es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.