Data Activation Director
Aplicar ahora Aplique más tarde Job ID 10124539 Ubicación Nueva York, Nueva York, Estados Unidos Business ESPN Fecha de publicación 26/06/2025Detalles del empleo:
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
The Director, Media Data Activation, will focus on supporting the audience data strategy of the holistic ESPN Marketing portfolio across Owned and Paid media. The Director will be responsible for contributing to development, execution and activation of audience strategies across media plans for all ESPN properties. This individual will serve as the expert in ESPN’s first party data collection and activation opportunities to optimize targeted campaign performance and effectiveness. They will work closely with the Media, Marketing, Tech, Analytics and Product teams to build and activate audience targeting segments, educate internal teams on capabilities, and provide audience analysis and insights. The ideal candidate possesses outstanding organizational and communication skills, has superior attention to detail, can provide objective analysis, has the ability to handle multiple projects simultaneously, work with autonomy, maintain a relentless curiosity to understand how everything connects, while meeting deadlines. This position will report to the VP, Media Strategy & Planning and collaborate closely with others in the group, as well as across ESPN and The Walt Disney Company. This role is located in New York, NYC.
Responsibilities:
- Serve as the audience targeting and data expert for the Media team across owned and paid activations
- Collaborate daily with the Analytics, Ad Tech & Agency Activation leads to build, evolve, augment and future-proof ESPN’s data strategy
- Answer internal and external data and audience questions to bolster 1PD usage
- Analyze and derive actionable insights from campaign and audience data, evaluating top audience usage, performance and sizing and translate findings for future campaigns
- Steward effective communication and understand needs of brand teams, creative teams and media agencies to share audience specifics to ensure timely launch of on- and off-channel plans
- Proactively think ahead and work closely with Leadership on long-term planning of audience use cases
- Support team with data & tagging needs; implementation, reporting and measurement
- Directly contribute to database growth, hygiene and insights by helping to manage consumer database, data collection, check for accuracy and mine for insights
- Act as the subject matter expert on DMPS, Data On-boarders and other data platforms, collaborating across TWDC to evolve data strategy
- Stay current on all tech and trends surrounding data, identity and privacy best practices
Required Qualifications:
- Minimum 10 years of analytics, research, data science, or marketing/media experience. Project management and/or digital advertising experience a plus
- Proven experience leading and managing a team
- Strong analytical skills and ability to interpret complex data
- Excellent communication and presentation skills
- Experience with marketing technology platforms and tools
- Ability to work in a fast-paced, dynamic environment
- Passion for sports and familiarity with ESPN's brand and audience
Required Education:
- Bachelor's degree in Marketing, Analytics, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $143,600.00 to $192,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de ESPN:
Trabajar en ESPN es diferente de cualquier otra cosa. Esto se debe a que siempre estamos buscando nuevas formas de interactuar con los aficionados, sin importar dónde o cómo se conecten con los deportes. Cada día hacemos cosas que nadie ha hecho, todo ello en una cultura dinámica en la que desafiamos las posibilidades y nos superamos continuamente. Cuando tienes la última tecnología, ideas innovadoras y talento de primera clase en tu equipo, cada día, es extraordinario.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en ESPN Sales & Marketing, Inc. , que forma parte de una empresa comercial que denominamos ESPN.
ESPN Sales & Marketing, Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.