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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager, Marketing Operations

ID de la posición 759598BR Ubicación Nueva York, Nueva York, Estados Unidos Business Disney Streaming Services Fecha de publicación Apr. 22, 2020

Detalles del empleo:

Disney Streaming Services (DSS) is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. DSS is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; Disney+ streaming service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

Marketing Operations empowers our marketing and partner teams to unleash growth velocity. By managing our marketing channels, we continuously optimize user touchpoints with growth and campaign marketers. With our partners in Product, Analytics & Insights, and more - we strategically align to build systemic solutions that enable marketers to ideate and test concepts. All with a relentless focus on the best experience for our users.

The Manager, Marketing Operations, drives our messaging user activation efforts by overseeing a team that instruments our global lifecycle messaging tests to enable marketers to ideate and quantify user impact. This role is a hybrid of skillsets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Manager maximizes message utilization while balancing the needs of users and internal stakeholders using a measured approach.

Responsabilidades:

  • Drive retention messaging optimization and best practice adoption
  • Run split and multivariate tests, ensuring test protocols are administered to minimize bias
  • Implement and manage journey programs
  • Oversee messaging builds end-to-end, ensuring flawless execution and quality assurance
  • Monitor messaging programs and campaign and mitigate or flag issues to partners
  • Traffic messages utilizing targeting capabilities while balancing against business goals
  • Implement and audit all analytic encoding to enable messaging effectiveness
  • Drive messaging reporting and run adhoc analysis when requested
  • Ensure all messages conform to GDPR, CCPA, CAN-SPAM, COPPA, VPPA and other legal or compliance requirements
  • Manage direct reports

Experiencia laboral requerida:

  • 7+ years in marketing driving lifecycle channel optimization and insights
  • An understanding and administration of message testing best practices
  • Attention to detail, with an ability to identify issues and implement remedies
  • Working knowledge of HTML to make message template adjustments and articulate more complex needs to developers
  • Passion for velocity, enabling the team to scale through superior project management
  • Analytic orientation and curiosity, using insights to drive your next course of action
  • Superior communication and copywriting skills
  • Experience supporting a globally distributed stakeholder team
  • Self-motivated, with a drive to exceed user expectations and enable marketers
  • Thrives in ownership, as our resident regional messaging expert
  • Experience directly managing and motivating a team

Experiencia deseada:

  • SQL or other query language
  • Scripting (e.g. AMPscript, Liquid)
  • Statistical analysis
  • Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms
  • Working knowledge of compliance requirements
  • Proficient in agile methodologies and working knowledge of Jira/Confluence

Educación requerida:

  • BA/BS degree or equivalent practical experience

Información adicional:

Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.

Disney Streaming Services is an equal opportunity employer – Female/Minority/Veteran/Disability. Our goal is to create an inclusive workplace for all.

Acerca de Disney Streaming Services:

Disney Streaming Services es responsable de desarrollar y operar los negocios de videos directos al consumidor de The Walt Disney Company a nivel global, incluidos el servicio de reproducción de deportes prémium ESPN+; el futuro servicio de Disney de suscripción de video y BAMTECH Media, líder global en soluciones y productos de reproducción de video directo al consumidor. Nuestra misión principal es ofrecer a las audiencias globales la libertad de acceder a contenido según sus términos en cualquier dispositivo conectado, horario o lugar. Brindamos servicio a los consumidores al llevar los personajes más queridos del mundo, las historias eternas, los atletas legendarios y los eventos deportivos épicos al público global a través de los mejores servicios de video directo al consumidor en su clase. Nos esforzamos diariamente para desafiar las convenciones por medio de la imaginación con tecnología innovadora que les da a los consumidores la libertad de acceder a contenido según sus términos en cualquier dispositivo conectado, horario o lugar.

Acerca de The Walt Disney Company:

The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una compañía líder que brinda diversos servicios de entretenimiento y medios para toda la familia a nivel mundial que opera en los siguientes sectores: redes de medios de comunicación, parques y complejos, estudios de entretenimiento, productos para el consumidor y medios interactivos. Desde su humilde origen como un estudio de dibujos animados en la década de 1920 hasta su preeminente posición actual en la industria del entretenimiento, Disney ha mantenido con orgullo su legado de crear historias y experiencias de primer nivel para cada miembro de la familia. Las historias, los personajes y las experiencias de Disney atraen a consumidores y visitantes de todas partes del mundo. Operamos en más de 40 países y nuestros empleados y Cast Member trabajan juntos para crear experiencias de entretenimiento que son apreciadas por el público local e internacional.

Este puesto es en Disney Streaming Services LLC , que forma parte de un segmento comercial que denominamos Disney Streaming Services.

Disney Streaming Services LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo sin distinción de raza, color, religión, sexo, origen nacional, orientación sexual, identidad de género, discapacidad o condición de veterano protegido. Disney fomenta una cultura empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo que cambia rápidamente.

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