Marketing Automation & Messaging Operations Senior Manager
Aplicar ahora Aplique más tarde Job ID 10138960 Ubicación Nueva York, Nueva York, Estados Unidos Business ESPN Fecha de publicación 23/12/2025Detalles del empleo:
The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. We understand the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts.
The Marketing Automation & Messaging Operations Senior Manager ensures data is activated effectively in Braze to power personalized, multi-channel messaging. This role bridges data, technology, and marketing, turning insights into action that drive engagement, ROI, and subscriber growth. This position reports to the VP Product Marketing. This position is based in New York, NY and is a 1-year project-based role.
Responsibilities:
- Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation
- Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact
- Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals
- Monitor and report on campaign performance, delivering insights that improve audience strategies
- Ensure compliance with data governance and internal policies
- Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies
- Document and translate complex audience strategies into clear, actionable guidance for partners
- Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV)
Required Qualifications:
- Minimum of 6 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
- Proven ability to:
- Act as subject matter expert on state of the data, audiences, technology
- Learn new data and technology systems and maximize the value they can deliver
- Manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed
- Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
- Proven success influencing leaders from other teams and organizations with audience prioritization
- Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
- Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity
Required Education:
- Bachelor’s degree or equivalent in Marketing, Business, or a related field
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The hiring range for this position in New York, NY is $121,000.00 to $162,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de ESPN:
Trabajar en ESPN es diferente de cualquier otra cosa. Esto se debe a que siempre estamos buscando nuevas formas de interactuar con los aficionados, sin importar dónde o cómo se conecten con los deportes. Cada día hacemos cosas que nadie ha hecho, todo ello en una cultura dinámica en la que desafiamos las posibilidades y nos superamos continuamente. Cuando tienes la última tecnología, ideas innovadoras y talento de primera clase en tu equipo, cada día, es extraordinario.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Streaming Services LLC , que forma parte de una empresa comercial que denominamos ESPN.
Disney Streaming Services LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.