Media Manager
Aplicar ahora Aplique más tarde Job ID 10068381 Ubicación Nueva York, Nueva York, Estados Unidos Business ESPN Fecha de publicación 02/04/2024Detalles del empleo:
Departmental Summary:
The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.
Position Summary:
The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.
Responsibilities:
- Develop comprehensive digital media strategies, with a focus on programmatic and social channels, to meet performance goals and drive user acquisition and retention for ESPN+
- Effectively manage media budgets, optimizing spend across different channels to maximize ROI and meet campaign objectives
- Collaborate with a multi-disciplinary team (in-house and external agency) to plan and implement tactical media plans with excellence
- Develop a test and learn roadmap to continuously improve the efficiency and incrementality of media campaigns; including but not limited to creative, messaging and audience targeting
- Assess campaign performance in real-time through regular reporting, provide feedback on optimizations to ensure plans deliver on KPIs, and develop insights for future campaigns
- Understand and implement audience strategies, particularly as they pertain to media targeting, including 1P and 3P data usage
- Monitor and report on the performance of digital performance marketing campaigns
- Work closely with creative teams to ensure that ad creatives align with campaign objectives and resonate with target audiences.
- Manage media-specific documents, including media plans, objectives, strategy decks, and related functions
- Implement attribution models and measurement techniques to assess the impact of media campaigns on key business metrics
- Effectively communicate plans, targets, and expectations to external agencies and cross-functional partners
- Co-lead a team of performance media buyers
Qualifications:
- Minimum 5 years of relevant advertising agency or client-side media experience
- Exceptional understanding of the Sports/Entertainment landscape
- Firm understanding of media buying across paid channels
- Advanced understanding of the media ecosystems - e.g. CDP, DMP, DSPs
- Firm of understanding of media optimization tactic
- Works well under pressure.
- Strong analytic abilities, having a good grasp on a variety of media KPIs and how plans should be developed to best meet set forth KPIs
- Analytical and process oriented
- Strong initiative and results oriented
- Clear communicator with ability to articulate ideas, rationale and nuance
- Team player with excellent interpersonal skills
Required Education:
- Bachelor’s degree or equivalent in marketing, media, communications or relevant field.
The hiring range for this position in New York, NY is $86,400.00 to $118,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de ESPN:
Trabajar en ESPN es diferente de cualquier otra cosa. Esto se debe a que siempre estamos buscando nuevas formas de interactuar con los aficionados, sin importar dónde o cómo se conecten con los deportes. Cada día hacemos cosas que nadie ha hecho, todo ello en una cultura dinámica en la que desafiamos las posibilidades y nos superamos continuamente. Cuando tienes la última tecnología, ideas innovadoras y talento de primera clase en tu equipo, cada día, es extraordinario.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en ESPN Sales & Marketing, Inc. , que forma parte de una empresa comercial que denominamos ESPN.
ESPN Sales & Marketing, Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes serán considerados para el empleo sin distinción de raza, color, religión, sexo, edad, origen nacional, orientación sexual, identidad de género, discapacidad, condición de veterano protegido o cualquier otra en función de la legislación federal, estatal o local. Disney fomenta una cultura empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo que cambia rápidamente.