Paid Media Associate Manager (Performance Marketing)
Aplicar ahora Aplique más tarde Job ID 10114200 Ubicación Nueva York, Nueva York, Estados Unidos Business ESPN Fecha de publicación 26/02/2025Detalles del empleo:
The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
Responsibilities:
- Develop data-driven tactics for paid media campaigns across digital platforms, including social, display, programmatic, and CTV.
- Optimize creative assets based on audience insights, A/B testing, and performance data to maximize conversion and efficiency.
- Analyze campaign data and partner with Marketing Analytics teams to improve the effectiveness of acquisition and retention media.
- Partner with agencies and internal marketing teams on creative assets that drive ESPN+ subscriber acquisition and engagement.
- Stay ahead of trends and platform best practices, bringing innovative approaches to ESPN’s DTC marketing campaigns.
- Present results and performance insights to cross-functional stakeholders to inform future strategies.
Qualifications:
- Minimum of 2 years of experience in digital marketing, or performance media.
- Strong understanding of performance marketing principles, including direct response creative and digital advertising best practices.
- Understanding of creative best practices across CTV, Facebook, Instagram, YouTube, TikTok, and/or programmatic platforms.
- Ability to analyze performance metrics and apply data-driven insights to optimize assets.
- Strong organizational skills, with the ability to manage multiple projects in a fast-paced environment.
- Highly skilled in all Microsoft Office Products especially Excel.
- Excellent written and verbal communication skills.
- Strong enthusiasm for all things Sports and Sports Fans.
- Ability to work with cross-functional teams, external partners and multiple stakeholders.
- Experience with A/B testing, audience segmentation, and conversion optimization is a plus.
Preferred Qualifications:
- Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property or DTC brand.
- Familiarity with creative performance analytics and testing methodologies.
- Knowledge of mobile app tracking solutions (e.g., Kochava, Appsflyer, Adjust) is a plus.
Required Education:
- Bachelor’s degree or equivalent in Marketing, Advertising, Communications or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $74,300.00 to $99,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de ESPN:
Trabajar en ESPN es diferente de cualquier otra cosa. Esto se debe a que siempre estamos buscando nuevas formas de interactuar con los aficionados, sin importar dónde o cómo se conecten con los deportes. Cada día hacemos cosas que nadie ha hecho, todo ello en una cultura dinámica en la que desafiamos las posibilidades y nos superamos continuamente. Cuando tienes la última tecnología, ideas innovadoras y talento de primera clase en tu equipo, cada día, es extraordinario.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en ESPN Sales & Marketing, Inc. , que forma parte de una empresa comercial que denominamos ESPN.
ESPN Sales & Marketing, Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.