Senior Data Scientist - Marketing Mix Modeling (MMM)
Aplicar ahora Aplique más tarde Job ID 10128241 Ubicación Nueva York, Nueva York, Estados Unidos / Santa Mónica, California, Estados Unidos / Glendale, California, Estados Unidos / San Francisco, California, Estados Unidos / Seattle, Washington, Estados Unidos Business Disney Direct to Consumer Fecha de publicación 08/08/2025Detalles del empleo:
Marketing science – a sub-team within marketing analytics at Disney Streaming Services (Hulu, Disney+, and ESPN) – is in search of an analyst to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment and plays a hands-on role in modeling efforts.
The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role.
Responsibilities
- Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams
- Quantify Return on Ad Spend, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts
- Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results
- Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc)
- Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product
- Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types
Basic Qualifications
- Bachelors degree in Data Science, Computer Science, Engineering, Mathematics, Econometrics, Statistics or related field
- 5+ years of experience in a marketing science / analytics role with understanding of measurement and optimization best practices
- Coursework or direct experience in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)
- Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement
- Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy
- Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions
- Experience in SQL as well as statistical modeling platforms (Python, R, etc.)
#DISNEYANALYTICS
#DISNEYTECH
The hiring range for this position in New York, NY & Seattle, WA is $145,500 to $195,000 per year. Santa Monica, CA is $138,900 to $186,200 per year, San Francisco, CA is $152,100 to $203,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Información adicional:
DISNEYTECHAcerca de Disney Direct to Consumer:
El equipo Direct to Consumer de Disney supervisa los negocios de streaming de Hulu y Disney+ dentro de Disney Entertainment, lo que permite llevar la inigualable narrativa de The Walt Disney Company a los aficionados y familias de todo el mundo.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Streaming Services LLC , que forma parte de una empresa comercial que denominamos Disney Direct to Consumer.
Disney Streaming Services LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.