Analyst, Data Activation
Aplicar ahora Aplique más tarde Job ID 10110394 Ubicación Santa Mónica, California, Estados Unidos Business Disney Entertainment Fecha de publicación 15/01/2025Detalles del empleo:
Supporting the Disney Advertising organization within Entertainment and Sports, the Audience Modeling and Data Science team are subject matter experts in each of the following areas:
- Creating and optimizing audience segmentation models that enable us to reach specific audiences based on brand affinities, app behavior, and video viewership among other things
- Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
- Analyzing the performance of audiences in real-world campaigns and optimizing audience usage and composition
Job Summary:
We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join the Audience Modeling and Data Science team as an Analyst, Data Activation. In this role, you will be responsible for supporting the Audience Modeling and Data Science team’s incoming data driven requests from various Disney Advertising Sales teams. You will have a base understanding of the media landscape with an understanding of how data can drive better results through improved ad targeting. This position functions both as a consultant and as a high-level data analyst.
Responsibilities and Duties of the Role:
- Field data driven sales requests for our agency and client partners in response to their RFIs and RFPs
- Communicate market and client needs based on campaign performance, client feedback, and industry trends to the rest of the Audience Model and Data Science team in order to drive the conception and prioritization of data capabilities, while balancing overall revenue driving opportunities.
- Assist in Troubleshooting issues of technology platforms as needed: BlueKai, LiveRamp, Clypd, GAM, Tableau, Neustar, Salesforce
- Knowledge of data analysis, manipulation, reporting, and formatting
- Some experience in a consulting environment or client facing environment
- Provides support and point of contact for department clients requesting routine information, data summaries and or reports
- Be part of a great team, but capable of operating independently - managing relationships, deliverables and expectations with your business partners
- Assist with education and sales support on Audience Modeling and Data Science data capabilities to help grow and diversify revenue
- Focus on continuous process improvement through automation and increased efficiency
Required Education, Experience/Skills/Training:
- B.A./B.S. in a quantitative field of study
- 2+ years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech
- Excel at juggling multiple requests, staying organized and prioritizing deadlines
- Strong experience working with Excel and moderate experience with PowerPoint / Keynote
- Experience using data visualization reporting tools (e.g., Tableau)
- Some exposures to various data platforms (e.g. LiveRamp, Neustar, Oracle)
- Great at communicating deadlines, feasibility of tasks and managing expectations
- Great at collaborating with cross-functional teams and flexible in collaboration styles
- Passionate about technology and relish the opportunity to learn and apply new technical concepts to your work
- Agility, curiosity in configuring/navigating in the complex and ever-evolving ad stack landscape
#DisneyAdvertising
The hiring range for this remote position is $78,200 - $104,800 per year , which factors in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Entertainment:
En el área Corporativa de Disney, podrá ver cómo los negocios detrás de las marcas más influyentes de la compañía se juntan para crear la empresa de entretenimiento más innovadora, trascendente y admirada del mundo. Como miembro del equipo corporativo, trabajará con líderes de primer nivel para crear estrategias que mantengan a The Walt Disney Company en la vanguardia del entretenimiento. Trabaje junto a personas con ideas innovadoras como usted y aprenda de ellas a medida que empoderan a los mejores creadores de historias para que generen recuerdos para millones de familias en todo el mundo.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Advertising Sales, LLC , que forma parte de una empresa comercial que denominamos Disney Entertainment.
Disney Advertising Sales, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.