Senior Manager, DET Marketing Analytics & Reporting – Disney Entertainment Television
Aplicar ahora Aplique más tarde Job ID 10107603 Ubicación Santa Mónica, California, Estados Unidos Business Disney Entertainment Television Fecha de publicación 12/03/2025Detalles del empleo:
The Senior Manager of Disney Entertainment Television (DET) Marketing Analytics and Reporting will play a critical role in shaping the long-term strategic vision for how the DET Marketing Group sets, measures, and reports performance metrics, conducting widely impacting analyses, and deriving strategic insights to inform marketing tactics. He/(she) will drive new frameworks and processes to create consistency across DET and Direct-to-Consumer brands, elevating the entire organization’s approach to marketing television domestically and globally.
The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.
Responsibilities
- Collaborate with marketing leadership to standardize the KPI expectations setting process across DET brands, including Disney Branded Television, Hulu, ABC, National Geographic, Onyx, Freeform and ABC News.
- Lead discussions on goal setting and devise new and adapt existing KPI metrics as business needs continue to evolve.
- Refine, automate, and enhance the reporting process across our streaming products, global regions, marketing functions, and DET brands. Provide insightful interpretations of data to make it consumable for executives and actionable for teams.
- Conduct in-depth analyses of title- and genre-level performance and address brand-specific and DET-wide reporting needs.
- Establish databases and frameworks to facilitate more thorough analyses.
- Contribute to the creation of performance narratives post-title launch.
- Examine historical performance trends to inform future expectations and benchmarking.
- Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations for Hulu and Hulu on Disney+.
- Present regular updates to leadership and supporting teams regarding marketing performance.
Qualifications
- 10+ years of progressive work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting.
- Looker, Tableau, and advanced SQL experience required.
- Hands-on, team player with the ability to both work independently as well as in a highly collaborative environment.
- Ability to thrive under pressure, work with ambiguity and complexity, manage competing priorities - often with minimal direction.
- Ability to interface and build relationships with diverse stakeholders at all levels of the organization.
- Willingness to be flexible and adaptable as the business needs change.
- Strong knowledge of the media landscape.
Preferred Qualifications
- R or Python experience for statistical analyses.
Required Education
- Bachelor’s degree and/or equivalent work experience.
The hiring range for this position in Burbank, CA is $152,200 to $204,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Entertainment Television:
Disney Entertainment Television es una colección de marcas de contenido de renombre de The Walt Disney Company que crea programación original de entretenimiento y noticias para las plataformas de streaming de Disney+, Hulu y Star de la compañía, y sus canales de televisión y cable. Su amplia cartera está compuesta por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content y Onyx Collective, además de Disney Television Studios, que incluye a 20th Television, 20th Television Animation, ABC Signature y Walt Disney Television Alternative. Las marcas creativas de Disney Entertainment Television están a la vanguardia de la narrativa innovadora que cautiva a las audiencias y es aclamada por la crítica, con más de 4500 horas de programación al año en más de 300 programas de todos los géneros En 2023, la excelencia en programación de Disney Entertainment Television obtuvo 163 nominaciones a los premios Emmy® en las categorías daytime, prime time, noticias y documentales, e infantil y familiar.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Hulu Enterprises, LLC , que forma parte de una empresa comercial que denominamos Disney Entertainment Television.
Hulu Enterprises, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.