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Senior Manager, Media Planning (Hulu)

Aplicar ahora Aplique más tarde Job ID 10089304 Ubicación Santa Mónica, California, Estados Unidos Business Disney Entertainment Television Fecha de publicación 15/05/2024

Detalles del empleo:

As a Senior Manager on the Media Planning team for Hulu, you will lead the development and execution of innovative media campaigns to enhance our Hulu brand visibility and drive user engagement with our shows and sign ups to our subscription service. You will leverage your expertise in media planning, buying, and optimization to maximize the impact of our marketing efforts across all paid media channels. Collaborating closely with cross-functional teams and agency partners, you will analyze market trends, consumer insights, and campaign performance metrics to inform strategic decisions and continuously refine our media strategies and plans.

You will drive all aspects of developing integrated media plans from media strategy development (e.g. media brief, audience development, media mix, flighting strategy, learning agenda development), tactical media plan development across all media channels and paid media partners (excluding paid social, devices and programmatic) to overseeing the execution (e.g. creative project management, creating media authorizations, shepherding media contracts for media and media measurement and research vendors through legal approvals), reporting & optimizations recommendations of live media campaigns and deep budget management and invoice reconciliation support.

Responsibilities

  • Develop and execute comprehensive media plans that align with business objectives and target audience demographics.

  • Drive forward unique creative visions, working closely with Marketing to execute on creative strategies to attract viewers and engage our subscribers.

  • Responsible for presenting the media campaign to EPs and senior executives.

  • Oversee media buying and negotiation processes to optimize budget allocation and maximize ROI across digital, traditional, and emerging media platforms.

  • Lead the implementation of integrated marketing campaigns, coordinating with internal and external stakeholders to ensure seamless execution.

  • Utilize data-driven insights and analytical tools to monitor campaign performance, identify opportunities for optimization, and provide actionable recommendations for continuous improvement.

  • Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategic planning and maintain a competitive edge in the market.

  • Foster strong relationships with media partners, vendors, and agencies to leverage collaborative opportunities and drive mutually beneficial partnerships.

  • Provide leadership and mentorship to a team of media professionals, fostering a culture of innovation, collaboration and continuous learning.

Basic Qualifications

  • 8+ years of experience in integrated media planning for entertainment brands.

  • Passionate about coming up with innovative and unique creative media ideas.

  • Ability to juggle multiple simultaneous competing projects across 250+ paid media partners.

  • Ability to inspire, motivate, and influence others internally and externally.

  • Flexibility; the desire and ability to pivot tactics in real-time.

  • A comprehensive understanding of integrated media planning and buying across all media channels (including paid social, devices and programmatic).

  • Exceptional attention to detail for analytics, reporting and optimization recommendations.

  • Strong agency and media partner management and senior relationship building skills.

  • Senior media seller relationships.

Preferred Qualifications

  • Streaming experience.

  • Ideally both agency and client-side experience.

  • Multi-cultural media planning expertise.


The hiring range for this position in Santa Monica, CA is $102,000 to $136,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.


Acerca de Disney Entertainment Television:

Disney Entertainment Television es una colección de marcas de contenido de renombre de The Walt Disney Company que crea programación original de entretenimiento y noticias para las plataformas de streaming de Disney+, Hulu y Star de la compañía, y sus canales de televisión y cable. Su amplia cartera está compuesta por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content y Onyx Collective, además de Disney Television Studios, que incluye a 20th Television, 20th Television Animation, ABC Signature y Walt Disney Television Alternative. Las marcas creativas de Disney Entertainment Television están a la vanguardia de la narrativa innovadora que cautiva a las audiencias y es aclamada por la crítica, con más de 4500 horas de programación al año en más de 300 programas de todos los géneros En 2023, la excelencia en programación de Disney Entertainment Television obtuvo 163 nominaciones a los premios Emmy® en las categorías daytime, prime time, noticias y documentales, e infantil y familiar.

Acerca de The Walt Disney Company:

The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.

Este puesto es en Hulu Enterprises, LLC , que forma parte de una empresa comercial que denominamos Disney Entertainment Television.

Hulu Enterprises, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes serán considerados para el empleo sin distinción de raza, color, religión, sexo, edad, origen nacional, orientación sexual, identidad de género, discapacidad, condición de veterano protegido o cualquier otra en función de la legislación federal, estatal o local. Disney fomenta una cultura empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo que cambia rápidamente.

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