Specialist, Lifecycle Operations
Aplicar ahora Aplique más tarde Job ID 10129448 Ubicación Santa Mónica, California, Estados Unidos Business Disney Entertainment Television Fecha de publicación 10/09/2025Detalles del empleo:
We’re seeking a strategic and data-driven Associate Manager of Lifecycle Marketing to support customer engagement and retention initiatives for Hulu and report to the Senior Manager of Lifecyle Operations. As an Associate Lifecycle Manager at Hulu, you will help manage highly technical marketing projects that efficiently drive business impact and deliver outstanding subscriber experiences. You will also collaborate cross-functionally to execute a variety of marketing campaigns, using data to drive personalization and value for both active and lapsed subscribers. You're the right person for this role if you're a hard-working self-starter with impeccable project management skills and can thrive in a fast-changing environment. The ideal candidate brings exceptional project management skills, utilizes data-driven insights to guide strategy, and has a proven ability to work within tools like Airtable to manage workflows efficiently. This is the perfect role for someone who loves to roll up their sleeves, work in a collaborative team environment, and is passionate about email & push marketing.
Responsibilities:
Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high priority marketing initiatives to life
Plan, schedule, execute, and test email and push notification journeys, including end-to-end QA documentation and performance measurement
Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products
Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
Find opportunities to improve the effectiveness of email and push marketing programs
Basic Qualifications:
3+ years in Lifecycle marketing, or related field
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Knowledge of email and push best practices for deliverability and downstream impact
Superior project management skills and attention to detail with experience in managing Airtable workflows
Ability to provide strategic recommendations motivated by data
Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
Ability to anticipate needs, innovate, and flourish in a fast-paced environment
A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
Extensive project launch experience and understanding of QA processes
Preferred Qualifications:
A minimum of 1 year of experience in streaming, media, or subscription-based businesses
Experience with corporate audience segmentation tools such as SaS Customer Intelligence
Required Education:
Bachelor’s degree in Marketing, Communications, or related field
The base salary for this position in Santa Monica, CA is $64,300.00 - $86,200.00 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Entertainment Television:
Disney Entertainment Television es una colección de marcas de contenido de renombre de The Walt Disney Company que crea programación original de entretenimiento y noticias para las plataformas de streaming de Disney+, Hulu y Star de la compañía, y sus canales de televisión y cable. Su amplia cartera está compuesta por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content y Onyx Collective, además de Disney Television Studios, que incluye a 20th Television, 20th Television Animation, ABC Signature y Walt Disney Television Alternative. Las marcas creativas de Disney Entertainment Television están a la vanguardia de la narrativa innovadora que cautiva a las audiencias y es aclamada por la crítica, con más de 4500 horas de programación al año en más de 300 programas de todos los géneros En 2023, la excelencia en programación de Disney Entertainment Television obtuvo 163 nominaciones a los premios Emmy® en las categorías daytime, prime time, noticias y documentales, e infantil y familiar.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Hulu, LLC , que forma parte de una empresa comercial que denominamos Disney Entertainment Television.
Hulu, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.