Coordinator, Paid Media
Aplicar ahora Aplique más tarde Job ID 10110641 Ubicación Seúl, Corea del Sur Business The Walt Disney Studios Fecha de publicación 10/01/2025Detalles del empleo:
Job Summary:
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
The Growth Marketing team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.
The Coordinator, Paid Media will be working on the global Disney+ Growth Marketing team, supporting the Japan market. This position will work with teammates locally and cross-countries to drive subscriber acquisition, utilizing programmatic and paid social strategies.
Responsibilities:
· Assist in applying digital advertising (programmatic display and social) strategies to acquire Disney+ subscribers efficiently
· Assist with budget updates, media ad trafficking, reporting, and additional deliverables requested for larger strategic projects
· Gain knowledge in global and local advertising platforms to help execute and manage campaigns
· Support team in evaluating publishers and use media research tools and resources to create strong media plan
recommendations
· Maintain team, channel, and campaign documentation i.e. take notes, compiles recaps etc.
· Track partner performance daily to ensure campaign effectiveness, working with the team to hold partners accountable for achieving KPIs
· Assist in compiling updates on partner capabilities
· Identify and resolve any issues with ad tracking or creative units
· Monitor trends, tools, opportunities and applications in both the digital media ecosystem and in the streaming industry, and apply knowledge accordingly
· Collaborate with larger Global Paid Media team to align on performance trends to ensure holistic team success
· Potentially support additional Global tasks as needed
Requirements:
· English & Korean language proficiency
· Digital Media Marketing internship experience preferred
· Ideal candidate will have some experience with direct response campaigns
· Skilled in all Microsoft Office Products, specifically Excel
· Hands on experience with programmatic and paid social platforms a plus (i.e. DV360, CM360, Yahoo!, Meta, TikTok, etc.)
· Basic understanding of mobile app tracking solutions and third-party ad verification partners a plus (i.e. Kochava, Integral Ad Science, etc)
· Ability to manage time and workload and has flexibility to work across different projects and vendors
· A strong communicator with a can-do, positive attitude and a strong desire to get things done
· Sense of humor and desire to have fun!
Acerca de The Walt Disney Studios:
Durante más de 95 años, The Walt Disney Studios ha sido la base sobre la que se construyó The Walt Disney Company. En la actualidad ofrece películas, series, música y obras de teatro de calidad a consumidores de todo el mundo. The Walt Disney Studios engloba una colección de respetados estudios de cine, entre ellos, Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios y Searchlight Pictures. También es el hogar de Disney Theatrical Productions, productora de espectáculos teatrales de primera clase.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en The Walt Disney Company (Korea), LLC , que forma parte de una empresa comercial que denominamos The Walt Disney Studios.