Executive Director, Integrated Marketing
Aplicar ahora Aplique más tarde Job ID 10087141 Ubicación Seúl, Corea del Sur Business The Walt Disney Company (APAC) Fecha de publicación 15/04/2024Detalles del empleo:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with a rich history spanning nearly a century. From beloved animated classics to groundbreaking live-action films, iconic theme parks, immersive experiences, and leading-edge digital content, Disney continues to entertain and inspire audiences around the world.
Position Overview
We are seeking a dynamic and strategic Executive Director of Integrated Marketing to lead our marketing efforts specifically in the Korea market. This position will play a pivotal role in shaping our brand identity, driving audience engagement, and supporting business growth through integrated marketing initiatives.
Responsibilities
- Lead a high-performing marketing team responsible for Disney’s Brand (Disney/Pixar, Marvel, Star Wars and National Geographic) & Franchise marketing, digital marketing, and global & local content marketing, fostering a culture of creativity, collaboration, and excellence.
- Develop and execute an integrated marketing strategy and drive brand awareness, engagement and loyalty across multiple channels.
- Drive brand development and positioning strategies to reinforce Disney's storytelling, creativity, and innovation, while adapting to changing consumer preferences and market dynamics.
- Oversee the development and execution of strategic marketing campaigns and initiatives across traditional and digital channels, including social media, experiential marketing, and influencer partnerships, to drive audience engagement and loyalty.
- Collaborate closely with business unit leaders, content creators, and distribution partners to align marketing efforts with strategic priorities and revenue objectives.
- Champion the use of data-driven insights and analytics to measure the effectiveness of marketing programs, optimize resource allocation, and drive continuous improvement in marketing performance.
- Represent Disney at industry events, conferences, and partnerships, to enhance brand visibility, forge strategic alliances, and drive thought leadership within the local entertainment industry.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- 15+ years of senior-level experience in marketing roles, with a proven track record of driving strategic marketing initiatives and delivering measurable results in the entertainment, media, or consumer products industries.
- Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals in a dynamic and fast-paced environment.
- Excellent communication in both Korean and English.
- Interpersonal skills with the ability to articulate a compelling vision, build consensus, and influence key stakeholders at all levels of the organization.
- Strategic thinker with a deep understanding of brand management, storytelling, and consumer engagement, combined with a passion for Disney's unique heritage and creative legacy.
- Proven ability to navigate complex organizational structures, forge strategic partnerships, and drive collaboration across diverse business units and geographies.
- Experience working in global markets and a strong understanding of equity and including is highly desirable.
Acerca de The Walt Disney Company (APAC):
Durante más de 70 años, The Walt Disney Company ha entretenido a los consumidores en la región de Asia-Pacífico y ha enriquecedo la vida de las personas. Hoy en día, los consumidores pueden descubrir nuevas experiencias de marca de muchas maneras y en muchos mercados como Australia, Nueva Zelanda, China continental, Japón, Corea o el sudeste asiático.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en The Walt Disney Company (Korea), LLC , que forma parte de una empresa comercial que denominamos The Walt Disney Company (APAC).