Senior Media Planning Specialist
Aplicar ahora Aplique más tarde Job ID 10141208 Ubicación Seúl, Corea del Sur Business The Walt Disney Company (APAC) Fecha de publicación 28/01/2026Detalles del empleo:
Overview:
We are looking for a Senior Media Planning Specialist to lead integrated media strategy and execution across TV, OOH, and Digital channels. This role plays a critical part in brand growth and content marketing through data-driven media planning, performance optimization, and close collaboration with global and local stakeholders.
Responsibilities:
1.Media Strategy & Planning
Own end-to-end integrated media strategies aligned with brand & content marketing objectives and target audiences
Design strategic media mixes across TV, OOH, and Digital channels
Lead budget allocation, pacing, and optimization to maximize media ROI
2. Campaign Execution
Plan, launch, and manage full-funnel media campaigns across all channels
Partner closely with media agencies and key platforms including TV, OOH, and major digital platforms (Naver, Kakao, Google, Meta, etc.)
Explore growth opportunities through new channels, beta programs, and emerging media solutions
3. Performance Management & Operations
Oversee daily paid media performance and optimization
Monitor campaign delivery and ensure operational excellence
Manage post-campaign billing and reconciliation processes
4. Measurement, Insights & Reporting
Analyze campaign performance against KPIs and business objectives
Translate data into actionable insights and optimization recommendations
Present performance results and strategic learnings to leadership
5.Cross-Functional Collaboration
Work closely with local Content Marketing, Studio Marketing, and Creative teams
Ensure strategic alignment with global and regional headquarters, including tools and processes
Manage external partners and align stakeholders toward shared goals
Minimum Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Experience in the entertainment, media, or tech industry
5+ years of experience in media planning and buying (agency or in-house)
Proven experience executing integrated media campaigns (TV, Digital, OOH)
Strong analytical, reporting, and presentation skills (Excel, PowerPoint)
Fluent communication skills in both Korean and English
Ability to manage multiple projects in a fast-paced, dynamic environment
Preferred Qualifications
Media platform certifications (Google Ads, Meta Blueprint, etc.)
Hands-on experience with analytics and media tools such as Google Analytics, Adobe Analytics, DV360, The Trade Desk, and Meta Business Manager
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.
Acerca de The Walt Disney Company (APAC):
Durante más de 70 años, The Walt Disney Company ha entretenido a los consumidores en la región de Asia-Pacífico y ha enriquecedo la vida de las personas. Hoy en día, los consumidores pueden descubrir nuevas experiencias de marca de muchas maneras y en muchos mercados como Australia, Nueva Zelanda, China continental, Japón, Corea o el sudeste asiático.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en The Walt Disney Company (Korea), LLC , que forma parte de una empresa comercial que denominamos The Walt Disney Company (APAC).