Assistant Manager, Category Management - Hardlines & Toys, Disney Consumer Products

This is an office-based role in our Singapore office.

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories.

About the Role

The Assistant Manager, Category Management for Hardlines/ Toys will be responsible for managing key licensing partners within the hardlines & toys category, and driving retail strategy and partnerships across Singapore & Malaysia.

Working closely with licensees and internal cross-functional teams, this role will look at licensing, retail, and brand strategy—owning the portfolio of key accounts while also driving end-to-end category growth through both licensee and retailer partnerships.

Responsibilities:

Commercial Growth & Account Management

• Develop and implement account strategies to drive revenue growth and category expansion.
• Manage and develop relationships with global, regional and local licensees within the hardlines category.
• Deliver annual revenue & targets for the accounts managed
• Identify new product opportunities, retail channels, and market partnerships to expand the hardlines & toys business in Singapore & Malaysia
• Monitor sales performance and provide recommendations to optimize product assortment and retail presence.
• Serve as the primary commercial contact for assigned accounts, ensuring alignment on business objectives and licensing strategies.
• Conduct quarterly business reviews, track royalty reporting, and support licensees on contractual commitments.

Marketing Activation

• Plan and execute retail campaigns and consumer activations in collaboration with licensees and retail partners.
• Work cross-functionally to ensure timely and high-quality delivery of product launches and activations i.e. secure placement, POSM rollouts and in-store activation opportunities, for the Toys category in key retailers.

Expand Retail & Channel Opportunities

• Take on an expanded scope in retailer management, identifying and unlocking incremental growth opportunities across retail channels.
• Build and manage relationships with key retailers to strengthen in-store presence, visibility, and sell-through.
• Identify new retail partnerships, formats, and distribution opportunities to expand category reach.

Internal Coordination

• Collaborate with internal teams including marketing, retail, and product development teams to ensure successful execution of strategies
• Track project timelines and ensure licensees deliver products and activations in accordance with agreed plans.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• 4–6 years of experience in account management, licensing, retail, or consumer products.
• Experience working with brand licensing, consumer products, distributors or retail partners is preferred.
• Commercially driven with strong analytical and strategic thinking abilities.
• Strong relationship management and stakeholder engagement skills.
• Experience operating in a matrix environment and working across multiple markets is a strong plus.
• Excellent project management and organizational skills.
• Strong communication and presentation skills.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.