Senior Specialist, Category Management - Hardlines & Toys, Disney Consumer Products

This is an office-based role in our Singapore office.

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories.

About the Role

The Senior Specialist, Category Management -- Hardlines will be responsible for managing key licensing partners within the hardlines & toys category in Singapore & Malaysia. This role focuses on driving commercial growth through strategic account management, product development planning, and retail activation initiatives.

Working closely with licensees and internal cross-functional teams, the role will support the expansion of the hardlines business by strengthening partnerships, identifying new opportunities, and executing market-relevant retail programs.

Responsibilities:

Commercial Growth & Account Management

• Develop and implement account strategies to drive revenue growth and category expansion.

• Manage and develop relationships with global, regional and local licensees within the hardlines category.

• Deliver annual revenue & targets for the accounts managed

• Identify new product opportunities, retail channels, and market partnerships to expand the hardlines & toys business in Singapore & Malaysia

• Monitor sales performance and provide recommendations to optimize product assortment and retail presence.

• Serve as the primary commercial contact for assigned accounts, ensuring alignment on business objectives and licensing strategies.

• Conduct quarterly business reviews, track royalty reporting, and support licensees on contractual commitments.

Retail & Marketing Activation

• Plan and execute retail campaigns and consumer activations in collaboration with licensees and retail partners.

• Support the launch of licensed products through coordinated marketing, retail placement, and promotional initiatives.

• Work closely with Marketing team on retail execution i.e. secure placement, POSM rollouts and in-store activation opportunities, for the Toys category in key retailers.

Internal Coordination

• Collaborate with internal teams including marketing, retail, and product development teams to ensure successful execution of strategies

• Track project timelines and ensure licensees deliver products and activations in accordance with agreed plans.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• 3–5 years of experience in account management, licensing, retail, or consumer products.
• Experience working with brand licensing, consumer products, distributors or retail partners is preferred.
• Commercially driven with strong analytical and strategic thinking abilities.
• Strong relationship management and stakeholder engagement skills.
• Experience operating in a matrix environment and working across multiple markets is a strong plus.
• Excellent project management and organizational skills.
• Strong communication and presentation skills.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.