Deputy Business Development Manager

The job holder is required to establish solid in-market trade network, to identify market specific consumer and travel trade trends and support the Senior Manager and Sales Director in the formulation of locally relevant distribution strategies.  With extensive market insights, the job-holder is required to develop, plan, and launch market relevant trade marketing programs to drive attendance and room night conversions.  
Besides the traditional travel trade, the job holder should be knowledgeable in online travel developments and able to tap into this growing trend to launch specific promotional activities leveraging on relevant OTA partners.  The job holder should also have the ability to negotiate and work with other 3rd party partners to launch promotion programs leveraging on resources from partners that include (but not limited to) TWDC, DCP, airlines, credit card companies, and other 3rd party partners.

Key roles and responsibilities:

• Achieve or exceed the agreed goals of admission (theme park) and room night (3 hotels) from the respective region. Create market presence in different trade channels, formulate business development initiatives which contribute to the bottom-line and review timely on the distribution efficiency of existing account portfolio.
• Manage and lead a business development cast with effectiveness, and ensure he or she achieves the agreed sales goals of admission and room night (3 hotels).
• Support and work with Senior Manager on all managerial issues related to the office. 
• Execute all agreed sales tactics and trade marketing programs (training and education included) for ensuring maximum efficiency on resources spent.
• Prepare reports, updated account information, trade and competitors’ intelligence to Senior Manager. 

Requirements:

• The job holder should have ample experience of travel trade operation, plus the required business acumen to identify potential area for business growth and hence prioritization on his/her job focuses.. He or she should possess certain trade network in the responsible catchment area to add value to both the team and company.  The person on this position should also demonstrate sufficient level of people management skills and experience to lead the team. 
• This position requires keen ability to identify market segment, develop products for specific wholesaler channels and derive appropriate marketing tactics to promote specific products.  Outstanding negotiation skills are needed to manage a portfolio of trade accounts in a particular catchment area.  A high degree of complexity is involved in dealing with scarce resources allocation, balancing cost and benefit between the company and travel agents, motivating the trade in a sustainable manner with the ultimate goal of delivering results that is in line with the expectation.  This position is highly result-oriented as business result is accounted for half of the overall performance appraisal’s grading.  Job holder should be able to work under pressure.
• High level of interpersonal skills is required to bridge internal parties and build sustainable relationship with external parties which will be pivotal to the fulfillment of stated KPI(s).
• The decision-making scope includes but is not confined to evaluation of performance and qualification of wholesalers, allocation and utilization of co-op marketing budget, application of sales products in various distribution channels.  
• Fluent in both verbal and written English.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We are taking a responsible approach to creating environments that allow us to do what we do best – entertain and inform millions around the world. As part of our commitment to health and safety, COVID-19 vaccines are required for all newly hired employees in Singapore.

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