Manager/Senior Manager, Franchise Management, Taiwan
Aplicar ahora Aplique más tarde Job ID 10125861 Ubicación Taipei City, Taiwan / New Taipei, Taiwan Business The Walt Disney Company (APAC) Fecha de publicación 14/07/2025Detalles del empleo:
Principal Responsibilities
This role, Franchise Marketing Manager/Senior Manager, is an integral part of the Integrated Marketing team responsible for driving awareness and build affinity for our brands and IPs (Disney, Pixar, Marvel, Star Wars, National Geographic). Principal responsibilities include (1) managing local brand campaigns (2) manage events such as concerts/exhibitions; (3) work closely with regional and U.S on brand campaigns (4) partnerships with stakeholders (internally with various Lines of business and externally with agencies and partners), (5) assist in the execution of brand and annual CSR studies (6) act as brand guideline keepers and trainers and (7) To support various administrative functions related to smooth and efficient operation of Franchise unit such as managing social handles.
Responsibilities
Local Brand Campaigns
Disney Franchise team is proud to have created numerous never-been-done-before, high profile, high impact campaigns by creatively working with third parties.
Co-create, develop, and manage brand building campaigns that are innovative, impactful, and most importantly, locally relevant. Excellent project management and communication skills are critical for this task. Examples of previous campaigns include NatGeo Run, New Taipei City Xmas event, Penghu international Fireworks Festival etc.
Concerts and Exhibitions
Support partners and agencies while they bring in Disney musicals and concerts to Taiwan. Seeks ways to amplify awareness and drive ticket sales for these performances.
Social media management
Manage our main official social channels - Disney TW FB/IG. Through highly curated content, the aim is to engage fans with contents they seek and desire; deliver top quality content which align with our brands, and ultimately boost brand affinity and expand fan base.
Brand/Character Research Study
Support the annual Character/Brand Equity Study.
Stakeholder management
Connect and build relationship with both internal and external stakeholders to facilitate smooth progress of all Franchise projects and maximize benefits for all.
Qualifications
We seek a self-motivated candidate with at least 6~8 years of marketing experience in a multi-national organization
Experiences working with media and event agencies
Experience in managing social platforms (FG/IG or others).
Experience showing ability to see a campaign from start to end, working with local and regional stakeholders.
Experience managing budget, including budget planning, tracking, and reporting
Able to work with agencies to pitch ideas/event proposals to outside parties
Able to work independently.
Excellent collaborative, teamwork and interpersonal skills, Creative and innovative, Excellent communication and presentation skills.
Fluent in both Chinese and English (comfortable in communicating in both writing & speaking a must).
Acerca de The Walt Disney Company (APAC):
Durante más de 70 años, The Walt Disney Company ha entretenido a los consumidores en la región de Asia-Pacífico y ha enriquecedo la vida de las personas. Hoy en día, los consumidores pueden descubrir nuevas experiencias de marca de muchas maneras y en muchos mercados como Australia, Nueva Zelanda, China continental, Japón, Corea o el sudeste asiático.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en The Walt Disney Company (Taiwan) Ltd. , que forma parte de una empresa comercial que denominamos The Walt Disney Company (APAC).