Manager, Brand & Franchise Management (National Geographic)
Aplicar ahora Aplique más tarde Job ID 10136136 Ubicación Washington, Distrito de Columbia, Estados Unidos Business National Geographic Fecha de publicación 17/11/2025Detalles del empleo:
The Manager, National Geographic Brand & Franchise Management will help bring the National Geographic brand to life through high-impact initiatives, thoughtful partnerships, and seamless collaboration across the organization.
Provide direct guidance, support, leadership to PM(s) while fostering a team culture of creativity, collaboration, high-trust and high-performance to deliver on business goals and expectations.
Reporting to the Director of Brand & Franchise Management, this role will work closely with teams across National Geographic Content, the National Geographic Society, and The Walt Disney Company to grow brand visibility, deepen audience engagement, and support the expansion of National Geographic’s mission.
Responsibilities:
Support the execution of a unified global National Geographic brand strategy that aligns with business goals and mission.
Use audience data, market trends, and competitive insights (in partnership with Disney Brand Research) to inform marketing strategies and optimize performance.
Collaborate with regional brand and franchise teams to ensure alignment and consistent implementation of global strategies.
Partner with the National Geographic Society on select brand initiatives to support brand and audience growth.
Partner across verticals, regions, and lines of business to help deliver a “One National Geographic” brand approach.
Build strong relationships with internal partners across Consumer Products, Publishing, Travel & Expeditions, and Disney Parks to support integrated brand strategies.
Contribute to the growth of distinct National Geographic franchises that can be activated across multiple businesses.
Manage the planning and execution of cross-platform brand initiatives (e.g., Earth Month campaigns) that elevate the National Geographic brand globally and drive audience engagement.
Develop toolkits, guidelines, and marketing assets for use across internal and external partners.
Support the rollout of brand campaigns in partnership with marketing, editorial, creative, communications, social, legal, and sales teams—ensuring alignment on timelines, KPIs, and creative standards.
Help ensure consistency of messaging and visual identity across platforms and initiatives
Basic Qualifications:
5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level
People management and leadership experience, including the ability to mentor, develop, and guide teams to achieve operational and strategic goals
Demonstrated experience executing cross-functional brand or marketing initiatives within matrixed organizations
Strong strategic and creative thinking paired with hands-on executional skills
Excellent communication and storytelling abilities
Data-driven mindset with the ability to translate insights into actionable plans
Proven ability to manage multiple priorities in a fast-paced environment
Global mindset and experience working across cultures
Preferred Qualifications:
Familiarity with the media and entertainment landscape, particularly documentary or factual content
Experience contributing to global brand programs or partnerships
Required Education:
Bachelor’s degree in Marketing, Brand Management, Business, or a related field
*Please note – this role will be 4 days a week in-office/Fridays work from home. We are open to Washington DC, LA or NYC offices*
The hiring range for this position in Washington, D.C. / Burbank, CA is $105,100.00 to $140,900.00 per year and in NY is $110,100.00 to $147,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de National Geographic:
National Geographic Partners LLC (NGP), una empresa conjunta entre Disney y la National Geographic Society, se compromete a llevar el contenido mundial de ciencia, aventura y exploración a través de una cartera inigualable de activos de medios. NGP combina los canales de televisión National Geographic (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) con los medios de comunicación de National Geographic y los activos orientados al consumidor, incluidas las revistas de National Geographic; estudios de National Geographic estudios; plataformas de medios sociales y digitales relacionadas; libros; mapas; medios de comunicación para niños; y actividades auxiliares que incluyen viajes, experiencias y eventos globales, ventas de archivos, licencias y negocios de comercio electrónico. Fomentar el conocimiento y la comprensión de nuestro mundo ha sido el objetivo principal de National Geographic durante 131 años, y ahora nos comprometemos a profundizar, superar los límites, ir más allá por nuestros consumidores… y llegar a millones de personas en todo el mundo en 172 países y 43 idiomas todos los meses a medida que lo hacemos. NGP devuelve el 27 % de nuestros ingresos a National Geographic Society, una sociedad sin fines de lucro para financiar trabajo en las áreas de ciencia, exploración, conservación y educación.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en National Geographic Partners PAY SVC , que forma parte de una empresa comercial que denominamos National Geographic.
National Geographic Partners PAY SVC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.