Senior Manager, Distribution Marketing
Aplicar ahora Aplique más tarde Job ID 10093875 Ubicación Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Fecha de publicación 31/07/2024Detalles del empleo:
As the Senior Manager, Distribution Marketing at Hong Kong Disneyland (“HKDL”), the incumbent will be responsible for development, implementation and execution of key sales distribution channel’s marketing strategies, cross-departmental communication/collaboration, and digital transformation. Deliver both sales ambitions and brand storytelling on these channels to drive business results.
Responsibilities:
Translate business strategy into communication and content strategy in key sales distribution channels, included but not limited to direct channels, online travel agents/platforms, Social Commerce platforms and local travel agents. Develop the required content for bring strategy to executions.
Contribute to integrated commercial plan for event and product launch and present to executive leaders
Give strategic recommendations and guidelines on allocation of channels’ investment and media efficiency
Understand and formulate shopper journey and insights. Collaborate and influence sales partners with best practices and marketing innovations
Formulate trade education, trade events and engagement, and sales tools to achieve the objectives.
Cover business segments included inbound tourist visitation and hotel stay, MICE business, corporate events, meetings, social catering, weddings and youth programs
Manage budget planning and be responsible for the achievement of core KPIs
Ensure product and content messaging in distribution channels are compliant to Disney standards
Lead and train the team, work closely with various departments, channels and related third-party agencies, and continuously improve the quality of go-to-market activations and marketing and consumer brand experience.
Develop and manage our vendor pool, who provide a wide range of services to the team, such as creative adaptation, photography/videography, printing, collaterals/premium design and production, etc.
Requirements:
Bachelor degree holder in business or related discipline.
At least 10 years of working experience in digital marketing with creative and media knowledge. Agency background is a plus.
At least 5 years of international marketing experience (Mainland China, South East Asia, North Asia)
Experience in channel strategy, channel management, marketing, trade marketing in a sizable organization of leisure, hospitality, entertainment, FMCG, Business management consultancy would be preferred
Strong commercial market acumen and curiosity to learn and innovate
Strong media planning, media purchase and negotiations expertise
Excellent leadership, influencing power and collaboration skills in managing comprehensive projects
Clearly define the consumer journey and understand role brand and channel plays
Ability to organize, prioritize, and manage multiple priorities in a fast-paced and deadline-driven environment with minimal supervision and/or on a self-directed basis
Strong verbal and written communication skills in English and Chinese in a highly organized, persuasive, and credible manner.
HKProfessional #LI-CL1
Acerca de Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort ofrece experiencias inolvidables y culturalmente distintivas de Disney para huéspedes de todas las edades y orígenes. Repleto de sus historias y personajes favoritos de Disney, Hong Kong Disneyland Resort ofrece a los huéspedes la oportunidad de explorar ocho tierras diversas que albergan atracciones y entretenimiento galardonados y únicos. Completa tu aventura con estadías en los lujosos hoteles Disney del complejo. La magia no termina en nuestras puertas; como miembro dedicado de la comunidad local que se preocupa profundamente por el bienestar social, Hong Kong Disneyland Resort transmite su magia a través de programas de servicio comunitario que ayudan a las familias necesitadas, impulsan la creatividad entre los niños y las familias, fomentan la protección del medio ambiente e inspiran una vida más saludable.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en HK International Theme Parks Limited , que forma parte de una empresa comercial que denominamos Hong Kong Disneyland Resort.