Media Planner (Hulu)
Aplicar ahora Aplique más tarde Job ID 10099257 Ubicación Santa Mónica, California, Estados Unidos Business Disney Entertainment Television Fecha de publicación 30/09/2024Detalles del empleo:
Hulu's Marketing team is seeking a Media Planner to join our Brand Media team. You will be responsible for helping to build, strategize and execute integrated media recommendations across a number of Brand, Live and Licensed marketing initiatives. The right person for this role is passionate not only for media and TV, but also growing the Hulu business. If you are someone who has managed entertainment media campaigns, is highly organized, and loves working cross-functionally, then this is a great role for you.
Responsibilities
Manage all aspects of media campaigns including: budget management, development of media plans, establishing and evaluating KPIs/benchmarks, testing targets, and monitoring and assessing performance across all channels (Broadcast, Radio, OOH, Digital, Programmatic, Social etc.).
Work closely with the media team to provide recommendations to improve strategies, tactics, visibility, and drive results.
Stay up-to-date with media and industry trends (including audience insights, viewership trends, competitive intel, etc.) to help build go-to-market approaches.
Drive forward unique creative visions, working closely with Marketing to execute on creative strategies and ideas to breakthrough.
Conduct weekly campaign optimizations and performance analysis against campaign goals and work with internal stakeholders to identify opportunities to increase performance and pivot in real time.
Work with the cross-functional agency team to develop strong total communications approach.
Collaborate with media and marketing managers across brand and licensed priorities to ensure media campaigns ladder up to overall campaign objectives.
Provide campaign support to managers, including but not limited to driving kick off calls, creative tracking, billing and scope of work assistance.
Basic Qualifications
3+ years of experience in integrated media planning for entertainment brands.
An understanding of Integrated Media Planning with a deep generalist knowledge set of all media channels.
Flexibility; the desire to pivot in real-time with the ability to have a creative approach to problem solving – finding the yes rather than saying no.
Ability to prioritize and juggle multiple projects in a dynamic environment.
Self-motivated, resourceful and collaborative team player mentality.
Strong communication skills with both internal teams and external vendors.
Proficient in Word, Excel, PowerPoint as well as Google Docs.
The hiring range for this position in Santa Monica, CA is $63,400 to $85,000 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Entertainment Television:
Disney Entertainment Television es una colección de marcas de contenido de renombre de The Walt Disney Company que crea programación original de entretenimiento y noticias para las plataformas de streaming de Disney+, Hulu y Star de la compañía, y sus canales de televisión y cable. Su amplia cartera está compuesta por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content y Onyx Collective, además de Disney Television Studios, que incluye a 20th Television, 20th Television Animation, ABC Signature y Walt Disney Television Alternative. Las marcas creativas de Disney Entertainment Television están a la vanguardia de la narrativa innovadora que cautiva a las audiencias y es aclamada por la crítica, con más de 4500 horas de programación al año en más de 300 programas de todos los géneros En 2023, la excelencia en programación de Disney Entertainment Television obtuvo 163 nominaciones a los premios Emmy® en las categorías daytime, prime time, noticias y documentales, e infantil y familiar.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Hulu, LLC , que forma parte de una empresa comercial que denominamos Disney Entertainment Television.
Hulu, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.