Senior Manager, Hulu + Live TV Marketing (Hulu)
Aplicar ahora Aplique más tarde Job ID 10101924 Ubicación Santa Mónica, California, Estados Unidos Business Disney Entertainment Television Fecha de publicación 27/09/2024Detalles del empleo:
Hulu’s Marketing team is seeking a Senior Manager who will be an outstanding leader and addition to the team. You’ll be responsible for overseeing marketing strategy of the Hulu + Live TV product and leading key marketing campaigns that achieve brand, engagement, and acquisition goals. This role will manage a team focused on developing and executing marketing campaigns for our live TV and licensed content library. The role will require excellent leadership and communication skills, and a penchant for strategic and creative problem solving.
The ideal candidate is a big-picture strategic thinker who loves TV (sports and entertainment), has a great attitude, exemplary organization skills, and ability to effectively delegate projects and stay proactive. [Knowledge and passion for sports is a must.] Partner marketing skills and knowledge of working with media, creative, and content teams is desired.
In this role, you will work closely with many Hulu and The Walt Disney Company teams including Live TV content partnerships, media, creative, PR, CRM, social, subscriber acquisition, finance, and product. You’ll also build strong relationships and work with some of the most prominent external networks, studio partners, and sports leagues.
Responsibilities
Reporting into the VP of Brand Marketing, you will oversee the Hulu + Live TV marketing strategy that includes sports, news, and entertainment to ensure alignment with Hulu’s overall business objectives, goals and priorities.
Develop strategic marketing briefs and lead tentpole 360 campaigns and content tune-in campaigns focused on Hulu + Live TV.
Develop and execute marketing campaigns for Live Events on Hulu that include exclusive music festivals and other key events to drive earned media, engagement, and build brand love.
Partner closely with relevant teams for Add-On initiatives like Sports Add-On, ESPN+, and lead strategic plans for the Disney Bundle with Hulu + Live TV.
Support key network partner relationships and campaigns, driving acquisition and engagement goals that move the business forward.
Lead a team of marketers focused on driving awareness and engagement of Hulu’s Live TV content, while fostering career growth.
Oversee the Live TV marketing budget and generate detailed resource plans.
Work cross-functionally to achieve success, including collaborating with Live TV Content Partnerships, Product, Creative, Media, Social, CRM, Editorial, PR and more.
Report out the key learnings/insights of tentpole marketing initiatives to evolve and optimize for maximum success.
Basic Qualifications
7+ years of professional experience working in a fast-paced environment, media/TV company.
Experience leading numerous 360 marketing campaigns from strategy, creative execution to launch.
Ability to think big-picture and work with all levels of an organization to drive clarity on campaign goals, and short term/long term strategy.
Excellent communication skills and excels at partner management.
Ability to lead a team, empower others and get results through motivation of others.
Strong attention to detail and ability to switch between creative projects and analytical/technical projects with ease.
Preferred Qualifications
Experience and knowledge of the sports landscape strongly preferred.
The hiring range for this position in Santa Monica, CA is $123,000 to $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Entertainment Television:
Disney Entertainment Television es una colección de marcas de contenido de renombre de The Walt Disney Company que crea programación original de entretenimiento y noticias para las plataformas de streaming de Disney+, Hulu y Star de la compañía, y sus canales de televisión y cable. Su amplia cartera está compuesta por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content y Onyx Collective, además de Disney Television Studios, que incluye a 20th Television, 20th Television Animation, ABC Signature y Walt Disney Television Alternative. Las marcas creativas de Disney Entertainment Television están a la vanguardia de la narrativa innovadora que cautiva a las audiencias y es aclamada por la crítica, con más de 4500 horas de programación al año en más de 300 programas de todos los géneros En 2023, la excelencia en programación de Disney Entertainment Television obtuvo 163 nominaciones a los premios Emmy® en las categorías daytime, prime time, noticias y documentales, e infantil y familiar.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Hulu, LLC , que forma parte de una empresa comercial que denominamos Disney Entertainment Television.
Hulu, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.